Solerra(R) Sunless Tanning Solutions Debuts Product Line on 'The Shopping Channel'

Solerra(R) Sunless Tanning Solutions Debuts Product Line on 'The Shopping Channel'

LAS VEGAS, April 8 /PRNewswire-FirstCall/ -- Skinvisible, Inc. (BULLETIN BOARD: SKVI) (Website: www.skinvisible.com) announced today that Cross Global Inc. ("CGI"), dba as Sunless Beauty, will debut its sunless tanning product line on Monday April 11 on The Shopping Channel ("TSC") under Skinvisible's trademarked Solerra(R) name.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040503/SOLERRALOGO)

TSC, Canada's only 24-hour home shopping channel, is owned by Rogers Media television a division of Rogers Communications Inc., Canada's largest cable company. The shopping channel is carried across Canada on most cable networks and channel selection is available by viewing the website www.theshoppingchannel.com and seeking watchtScTVlive for the channel in each city. It is also carried on satellite channels Bell Express, channel 660 and Star Choice, channel 392. The show times are 2:00 PM, 6:00 PM and 11:00 PM.

"Launching the Solerra(R) product line on TSC marks an exciting marketing achievement for CGI," said Terry Howlett, President of Skinvisible, Inc. "The broad audience exposure provided by this vehicle is invaluable and may result in significant sales opportunities for CGI which would ultimately benefit Skinvisible through the receipt of royalty revenues and sales of our polymer delivery systems."

Skinvisible previously announced in June 2004 that it had granted CGI the exclusive marketing and distribution rights to its proprietary sunless tanning spray formulation for North America, Europe and Israel, along with the right to use Skinvisible's trademarked Solerra(R) name within that territory.

Under the terms of the Agreement CGI was required to pay a licensing fee of $1 million and royalties on product sales. They also purchase Invisicare(R) polymer delivery platform vehicles from Skinvisible, which are utilized in Solerra(R) products. CGI will market the Solerra(R) products under the business name "Sunless Beauty." Further information is available at www.sunlessbeauty.com.

Solerra(R) UV-free sunless tanning formulations incorporate Skinvisible's patented polymer delivery technology and Invisicare(R) delivery vehicles. When topically applied these products adhere to the skin's outer layer, forming a bond that holds the active ingredient DHA on the skin while ensuring a natural looking tan that will last for seven to ten days; typically longer than other formulations. "The properties of Invisicare(R) also allow the skin to breathe, a distinct advantage over other emollients such as petrolatum, silicone, alcohol and wax that have been known to clog pores and dry the skin," adds Dr. James Roszell, Skinvisible's Chemist.

About Skinvisible, Inc.: Headquartered in Las Vegas, Nevada, Skinvisible, Inc., through its wholly owned subsidiary Skinvisible Pharmaceuticals, Inc., is a research and development company that has formulated and patented innovative polymer delivery technology and compositions for topical skin applications. Its primary motivation and focus is to license its patented polymer delivery technology and sell its trademarked polymer delivery vehicles to established dermatological, medical, cosmetic, and skincare brand manufacturers. Skinvisible also produces a variety of skincare products for private label clients.

This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended, and are subject to the safe harbors created thereby. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward looking statements as a result of risk factors discussed in Skinvisible, Inc. reports that will be on file with the US Securities and Exchange Commission (including but not limited to the report on Form 10Q for the quarter ending October 31, 2004

For More Information Contact:
Corporate: T. Howlett -- Skinvisible, Inc. -- Ph 702.433-7154 /
terry@skinvisible.com

Media: T. Hanley -- Thompson Lloyd Communications --
Ph 250.860.9959 / tommi.tlc@shaw.ca

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040503/SOLERRALOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Skinvisible, Inc.

CONTACT: T. Howlett of Skinvisible, Inc., +1-702-433-7154,
terry@skinvisible.com; or T. Hanley of Thompson Lloyd Communications,
+1-250-860-9959, tommi.tlc@shaw.ca, for Skinvisible, Inc.

Web site: http://www.sunlessbeauty.com/

Web site: http://www.theshoppingchannel.com/

Web site: http://www.skinvisible.com/

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