Gizmondo(TM) and MTV Networks Europe Launch Multi-Level Sponsorship Alliance

Gizmondo(TM) and MTV Networks Europe Launch Multi-Level Sponsorship Alliance

LONDON, April 7/PRNewswire-FirstCall/ --

- Gizmondo to Sponsor MTV at the Movies and MTV Europe Music Awards
2005 Reaching 124 Million Households

Gizmondo Europe Ltd, subsidiary of Jacksonville, Florida-based Tiger
Telematics Inc. (OTC: TGTL, OTC: TGTL.PK), is set to sponsor MTV Europe's
pan-European movie initiative 'MTV at the Movies' as well as becoming an
official sponsor of Europe's premier live music event, the 'MTV Europe Music
Awards 2005', as part of its strategy to build its brand identity with young
people across Europe. The multi-million dollar, twelve-month partnership will
launch on 1 May 2005.

As sponsors of 'MTV at the Movies' Gizmondo will become
pan-European sponsors of 'MTV Making the Movie' programming and the MTV Movie
Awards 2005. 'MTV Making the Movie' is the essential guide for movie buffs
showcasing an eclectic mix of movie reviews, interview exclusives and
behind-the-scenes coverage of the hottest film releases in Europe. In
addition the MTV Movie Awards are filmed annually in the USA and take an
irreverent look at the movie industry. The ceremony features unusual
categories such as Best Kiss, Best On-Screen Team, and Best Villain, along
with musical performances and celebrity presenters. The on-air and online
sponsorship of 'MTV at the Movies' will go live on May 1 and will
simultaneously run across MTV Networks Europe and MTV's network of 11
localised European websites for twelve months.

The one-year deal includes on-air sponsorship branding comprising of
billboards attached to all 'MTV at the Movies' programming and, promos and
dedicated Gizmondo ad spots running across MTV Europe's 124 million
households. In addition Gizmondo will be sponsors of the 'MTV at the Movies'
website which is available via MTV's 11 European websites. The online
campaign will include brand integration across all 11 sites, which will
contain complementary content to MTV Making the Movies and the MTV Movie
Awards on-air programming.

In addition to sponsoring 'MTV at the Movies', Gizmondo is to become an
official sponsor of MTV Europe's premier sponsorship opportunity, the MTV
Europe Music Awards 2005. Set to air live from the prestigious Atlantic
Pavilion, Lisbon, on 3 November to a potential worldwide audience of more
than 1 billion people, Gizmondo will take advantage of a host of fully
integrated pan-European marketing opportunities. Key elements include on-air
billboards throughout the show, pan-European on-air competition and
promotional spots, online opportunities including logo and banner presence
across MTV's network of 11 localised MTV Europe Music Awards microsites,
inclusion on all MTV Europe Music Awards pan-European marketing and PR
campaigns, and full integration across all MTV Europe Music Awards surround
events in the lead up to the show. All sponsors will also have the
opportunity to use the MTV Europe Music awards 2005 logo in their own
promotional activity.

Commented Dave Sibley, SVP & General Manager, International Marketing
Partnerships, MTV Networks Europe: "This multi-level partnership offers the
perfect synergy between MTV Europe and Gizmondo. MTV Europe is renowned for
its credible music and youth programming whilst Gizmondo undoubtedly takes
mobile entertainment to a new level. Gizmondo's leadership as a
multi-entertainment device, and particularly as a movie player, lends itself
well to the MTV At The Movies proposition and this, combined with sponsorship
of the glittering MTV Europe Music Awards, will offer Gizmondo multiple
opportunities to benefit from MTV's unique audience connection, content and
multi-platform marketing expertise."

The Gizmondo is powered by Microsoft Windows CE advanced real-time
operating system, boasting a 2.8-inch TFT colour screen with a Samsung ARM9
400Mhz processor and incorporates the GoForce 3D 4500 NVIDIA graphics
accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3
music player, Mpeg4 movie playing capability, a digital camera and a GPRS
network link to allow wide-area network gaming. Additionally, it contains a
GPS chip for location-based services, is equipped with Bluetooth for use in
multi-player gaming and accepts SD and MMC card accessories. Furthermore
Gizmondo users can opt in to a revolutionary new 'added value' system called
Smart Adds(TM), which will feature offers not available to the wider public.
In the coming months, Gizmondo plans to tap into MTV Europe's media expertise
to help develop the Smart Adds(TM) proposition for the business audience,
more news will be announced shortly

Carl Freer, Co-founder and Chairman of Tiger Telematics, Gizmondo's
parent company, added: " MTV Europe's core entertainment values are
synonymous with Gizmondo's ethos for delivering music, movie and
entertainment content. The awards celebrate best-in-category achievements and
we're proud to be associated."

The Gizmondo device and its games are in retail stores now in the UK, and
in North American and Continental Europe markets from Spring 2005

MTV Networks Europe

MTV Europe is Europe's largest 24-hour music television network, reaching
more than 124 million households in 48 territories via terrestrial, cable,
satellite, digital, and broadband. MTV Europe currently comprises the
following channels brands: MTV Espana, MTV European (an English language
channel serving 24 countries including Czech Republic, Israel and Turkey),
MTV France (serving France, Belgium & French speaking Switzerland), MTV
Central (serving Germany, Austria and German speaking Switzerland), MTV2 Pop
(pop channel in Germany), MTV Italia, MTV NL, MTV Nordic, MTV Polska, MTV
Classic (a second bespoke music television channel targeting Polish viewers
aged 25-40), MTV Portugal, MTV Romania, MTV UK & Ireland, Digital channel
brands available in the UK include MTV Dance, MTV Base, MTV Hits, MTV2, VH1
Classic, VH2 and TMF UK with MTV Base, MTV Hits, MTV2, VH1 European and VH1
European Classic available in Europe. The MTV Networks Europe portfolio also
comprises TMF in Holland, TMF Flanders and French video game channel Game 1
plus 10 Nickelodeon branded kids' channels and Paramount Comedy in the UK,
Italy and Spain. All brands are fully localised and specifically tailored to
satisfy the tastes and nuances of each market.

About Tiger Telematics and Gizmondo Europe

Gizmondo Europe Ltd. is an owned subsidiary of Tiger
Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile
entertainment device. Launched in 2004, the gaming device includes built-in
music, video, messaging and picture functions and GPS.

Tiger Telematics is a designer, developer and marketer of
mobile telematics systems and services that combine global GPS functions and
voice recognition technology to locate and track vehicles and people down to
street level in countries throughout the world. The systems are designed to
operate on GPS and are currently being marketed to GSM current and potential
subscribers, primarily by the company's United Kingdom based subsidiaries.

www.gizmondo.com

www.tigertelematics.com

Source: Tiger Telematics Inc (TIGR)

For further information please contact: Polly Stevens/Suzi Lancaster/ Syreeta Clarke, MTV Networks Europe, Tel: +44-(0)207-478-6615/6716/6427, Email:stevens.polly@mtvne.com/lancaster.suzi@mtvne.com/clarke.syreeta@mtvne.com; James Beaven, Gizmondo, Tel: +44-(0)208-964-4545, Email: James@indigopearl.com

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