New Podcasting Alliance Books Five City Tour to Commercialize Internet Radio

New Podcasting Alliance Books Five City Tour to Commercialize Internet Radio

Podcasters and Marketers Come Together With Eyes on the Bottomline

LOS ANGELES, March 15 /PRNewswire/ -- Guerrilla Marketing International and Jackstreet Media announced details of an agreement aimed at commercializing podcasting. Under the agreement, the alliance will sponsor five conferences aimed at bringing together the business, marketing and media expertise required to use podcasting as a viable, profitable business channel. The conference is part of the Guerrilla Marketing Business University Tour.

Sessions will be held in Orlando, Las Vegas, San Francisco New Orleans and Vancouver. Each event will focus on podcasting's possibilities as a media business, a brand building tool, a marketing and business development tool and a sales channel. One approach that will be explored is called nanocasting, a form of Internet radio that encompasses podcasting, but is profit-driven, e-commerce enabled and uses multiple approaches to hyper-target the right commercial audience.

Presenters will include Jay Conrad Levinson, the founder of Guerrilla Marketing and author of the best-selling marketing series, "Guerrilla Marketing," plus 24 other business books and Errol St. Clair Smith, Emmy Award winning reporter at KTLA, radio talk show host and founder of Jackstreet Media -- a company that has been developing and market-testing Internet radio business models since 1999. Other speakers will discuss key business and financial issues.

"With the right knowhow, podcasting can be the quintessential Guerrilla Marketing channel. We co-developed our Guerrilla Marketing Radio pilot with Jackstreet Media and are pleased with the initial results. We now see a variety of very effective business applications and look forward to expanding our work with Errol and his team to develop the new media models, tools and guerrilla marketing strategies made possible by this technology," said Jay Conrad Levinson.

Each conference will have limited seating capacity for 200 people, will be held at upscale hotels in the targeted cities and will last two and a half days. Dates have already been booked for Caesars Palace in Las Vegas, The Ritz Carlton in New Orleans and the Peabody Hotel in Orlando. The program aims to attract guerrilla media entrepreneurs and to identify promising new media models and partners for possible co-ventures.

"For all the interest that podcasting has generated, it is largely a non-commercial form of expression dominated by a wide cast of not-for-profit characters that make up the world of bloggers. But nanocasters are podcasters who are saying, 'Having a radio show is great but show me the money,'" says Errol Smith.

"Sure we're having fun with Internet radio too, but our focus is on business models, revenue models and identifying clear paths to profitability," said Smith.

For more information contact Jeannette Bernstien at Jackstreet Media, 818-245-1601 or email us at info@readersradionetwork.com. You may contact the Guerrilla Marketing Network at Gmarketringnet@aol.com.

Guerrilla Marketing Radio can be heard at http://www.gmarketing.com/.

This release was issued on behalf of the above organization by Send2Press(TM), a unit of Neotrope(R). http://www.send2press.com/.

Source: Guerrilla Marketing International

CONTACT: Jeannette Bernstien of Jackstreet Media, +1-818-245-1601,
info@readersradionetwork.com, for Guerilla Marketing International

Web site: http://www.send2press.com/

Web site: http://www.gmarketing.com/

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