Multicast and The Knot Launch Weddings-Only Internet Broadcast Channel

Multicast and The Knot Launch Weddings-Only Internet Broadcast Channel

ATLANTA, March 2 /PRNewswire-FirstCall/ -- Atlanta-based internet broadcast pioneer Multicast(TM) has teamed up with The Knot, Inc. (OTC Bulletin Board: KNOT.OB; http://www.theknot.com/), one of the world's leading wedding media and services companies, to launch of "The Knot TV," a new internet broadcast channel which appeals to The Knot's wedding-focused, web-dependent enthusiasts.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050302/NYW034LOGOhttp://www.newscom.com/cgi-bin/prnh/20050302/NYWFNS1LOGO )

With "The Knot TV," The Knot broadcasts to its 2.1 million unique members exclusive round-the-clock wedding content leveraging Multicast's proprietary internet broadcasting infrastructure. Multicast delivers "The Knot TV" in an interactive format in which the consumer can tune in to broadcast-quality streaming television, interact with synchronized "call to action" events, browse links on the Web, and participate in The Knot's community features, without ever leaving the integrated presentation platform. Furthermore, Multicast's platform gives advertisers, sponsors, designers and manufacturers an appealing, influential, and measurable marketing platform never before attainable.

"Multicast is excited to partner with The Knot, the premiere brand in the wedding space," says Lou Scwhartz, Chief Executive Officer of Multicast. "The Knot TV is clearly another example of a broadcast channel that would succeed over television. However, the added interactivity makes it much more suited for a broadband experience."

Multicast's Digital Media Management System(TM) (DMMS(TM)) is the only platform that enables corporations, municipalities, universities, churches, and other content producers to own and operate their very own Internet broadcast channel at a fraction of the cost of traditional television, cable and satellite broadcasting. DMMS(TM) provides an integrated system for the management of digital content, the scheduling of video and audio broadcasts and the linking of such broadcast with interactive features. When combined with Multicast's Active Digital Broadcast System(TM), DMMS(TM) provides a complete solution for the deployment of a 24/7, live or on-demand, interactive global broadcast channel.

"We're thrilled to be working with Multicast to launch 'The Knot TV'. By pioneering the convergence of television and Internet in the wedding space, we are able to service our audience's demand for high-quality content and our advertisers desire for a more impactful marketing platform," said David Liu, cofounder and CEO of The Knot Inc. "Nowhere else -- online or off -- can marketers reach such a qualified audience in such a compelling way. "

Along with "The Knot TV," Multicast delivers internet broadcasting solutions for a wide range of companies such as The Home Depot, Martha Stewart Living Omnimedia, Better Homes and Gardens, This Old House Ventures, Streaming Faith TV, and the soon-to-be launched Quilters News Network.

About Multicast(TM)

Atlanta, Georgia-based Multicast(TM) removes the barriers to owning your own broadcast network by offering Internet broadcasting tools that eliminate the quality edge between IT and broadcast, and enable content providers to deliver content directly to viewers without middlemen. Traditional broadcasters pride themselves on a quality of carrier class service that has been next-to-impossible to duplicate online, but Multicast(TM) now delivers the same high quality video content as traditional cable and television broadcasters do, and opens up profitable streams of revenue not available on the traditional channels. At a time when advertisers and corporate sponsors are seeking greater accountability, Multicast(TM) helps content providers and producers offer specific niche targeting, prompt customer service, 24/7 quality control, merchandising, e-commerce, and precise measurement of user behavior and viewership. For more information, see http://www.multicastmedia.com/.

About The Knot, Inc.

The Knot, Inc. (OTC Bulletin Board: KNOT.OB; http://www.theknot.com/), the nation's leading wedding resource, provides over one million new members a year with comprehensive wedding planning information, interactive tools and resources, and wedding-related shopping. The Knot has extended its brand to reach every venue engaged couples consult including bookstores, newsstands, nationally distributed cable television programming and the Internet. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN and Comcast.

The Knot also offers a diverse collection of wedding planning print publications. The Knot produces a national publication, "The Knot Weddings Magazine" and publishes "The Knot Weddings," regional wedding magazines in 16 U.S. markets and "The Knot Real Weddings" magazines in two additional markets. The Company also publishes a wedding planning book trilogy with Broadway Books, a gift book series with Chronicle Books and produces a televised documentary series on The Oxygen Network and a Video On Demand (VOD) service for Comcast Cable.

The Knot recently launched its newlywed website, TheNest.com, the first online destination for the newly married audience, providing couples in their first two years of marriage with targeted relationship advice, living and entertaining ideas, interactive tools for daily life and a robust community of peers.

The Knot is based in New York and has several other offices across the country.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050302/NYW034LOGO
http://www.newscom.com/cgi-bin/prnh/20050302/NYWFNS1LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Multicast; The Knot, Inc.

CONTACT: Jason Simpson, EVP Business Development, Multicast,
+1-678-325-4136, jsimpson@multicastmedia.com; or Amy Shey Jacobs, Director of
Public Relations, The Knot, +1-212-219-8555 ext. 1246, ashey@theknot.com

Web site: http://www.multicastmedia.com/
http://www.theknot.com/

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