The Knot Launches 'The Knot TV'

The Knot Launches 'The Knot TV'

Groundbreaking Weddings-Only Network Premieres on TheKnot.com; The Knot, Inc. Goes One Step Beyond the Major Portals in Bringing Broadcast to the Web With 24/7 Online TV Channel

NEW YORK, March 2 /PRNewswire-FirstCall/ -- Front-row seats at Vera Wang's bridal runway show on your lunch break? Hot honeymoon travel videos at 2 a.m.? Now, over 2 million unique Knot users planning their weddings on the Web's most trafficked wedding website TheKnot.com can tune into 24/7 streaming wedding-planning entertainment on "The Knot TV." With the premiere of "The Knot TV," the first all-weddings, all-the-time streaming video channel, The Knot emerges as one of the Web's very first to launch a true broadcast television channel on the Web.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050302/NYWFNS1LOGO )

"Today's brides and grooms are absolutely web-dependent, logging online for every wedding planning step from determining their budgets to booking their cake designer for their reception," explains Carley Roney, cofounder and Editor in Chief of The Knot. "The Knot TV takes the wedding planning information available online to an entirely new level-providing round-the- clock, streaming video right alongside where brides are browsing through dresses, registering for gifts, booking their honeymoons, and chatting with millions of other brides. "

PREMIERE PROGRAMMING

The Knot TV network premieres with best-of bridal television on the schedule, including:

-- REAL WEDDING STORIES: Behind-the-scenes as real couples get married
across the country, from the critically acclaimed Oxygen Network series
"Real Weddings from The Knot"

-- WEDDING FASHION SHOWS: 35+ exclusive runway collections from Vera Wang,
Badgely Mischka, Carolina Herrera, Reem Acra, Amsale, and others!

-- HOT WEDDING TRENDS: From the hottest bridesmaid dresses to the buzz at
Fashion Week

-- I DO HOW TO's: Step-by-step guides to achieving the hottest styles for
fashion, decor, registries, honeymoons, and more! (COMING SOON)

"By pioneering the convergence of television and Internet in the wedding space, we are able to service our audience's demand for high-quality content and our advertisers desire for a more impactful marketing platform," said David Liu, cofounder and CEO of The Knot, Inc. "Nowhere else -- online or off -- can marketers reach such a qualified audience in such a compelling way. "

"The Knot TV" is launched in collaboration with Atlanta-based Internet broadcaster Multicast(TM). Multicast delivers the content on "The Knot TV" in a unique triple-pane format in which the consumer can watch a video segment, interact with synchronized "call to action" events, and browse links on the Web without ever leaving the integrated presentation platform. The platform also delivers video content optimally regardless of the consumer's bandwidth connection speed.

ABOUT THE KNOT, INC.

The Knot, Inc. (OTC Bulletin Board: KNOT.OB; http://www.theknot.com/), the nation's leading wedding resource, provides more than one million new members a year with comprehensive wedding planning information, interactive tools and resources, and wedding-related shopping. The Knot has extended its brand to reach every venue engaged couples consult, including bookstores, newsstands, nationally distributed cable television programming, and the Internet. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN and Comcast.

The Knot also offers a diverse collection of wedding planning print publications. The Knot produces a national publication, The Knot Weddings Magazine and publishes The Knot Weddings, regional wedding magazines in 16 U.S. markets and "The Knot Real Weddings" magazines in two additional markets. The Company also publishes a wedding planning book trilogy with Broadway Books, and a gift-book series with Chronicle Books, as well as producing a televised documentary series on The Oxygen Network and a Video On Demand (VOD) service for Comcast Cable.

The Knot recently launched its newlywed website, TheNest.com, the first online destination for the newly married audience, providing couples in their first two years of marriage with targeted relationship advice, living and entertaining ideas, interactive tools for daily life, and a robust community of peers.

The Knot is based in New York and has several other offices across the country.

This release may contain projections or other forward-looking statements regarding future events or the future financial performance of The Knot. These statements are only predictions and reflect the current beliefs and expectations of The Knot. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change as the quarter progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which The Knot bases its expectations may change prior to the end of the quarter. Although these expectations may change, The Knot will not necessarily inform you if they do. The Knot's policy is to provide its expectations not more than once per quarter, and not to update that information until the next quarter. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation, (i) The Knot's unproven business model and limited operating history, (ii) The Knot's history of losses, (iii) the significant fluctuation to which The Knot's quarterly revenues and operating results are subject, (iv) the risks and related costs associated with ongoing litigation, (v) the seasonality of the wedding industry, and (vi) other factors detailed in documents The Knot files from time to time with the Securities and Exchange Commission, including its recent filings on Forms 10-K and 10-Q. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Photo: Newscom: http://www.newscom.com/cgi-bin/prnh/20050302/NYWFNS1LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: The Knot, Inc.

CONTACT: Amy Shey Jacobs, Director of Public Relations, The Knot Inc.,
work +1-212-219-8555 ext. 1246, cell +1-917-375-8485, ashey@theknot.com; or
Jason Simpson, EVP Business Development, Multicast, work +1-678-325-4136, cell
+1-404-386-2600, jsimpson@multicastmedia.com

Web site: http://www.theknot.com/

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