Mott's and HIT Entertainment Partner to Present National Tour of the World's #1 Preschool Band

Mott's and HIT Entertainment Partner to Present National Tour of the World's #1 Preschool Band

Tickets On Sale Now for Spring Tour

Free Mott's The Wiggles(R) CD Offer In-Store Now

RYE BROOK, N.Y. and ALLEN, Texas, March 7 /PRNewswire/ -- Mott's, a leading brand in Cadbury Schweppes Americas Beverages (CSAB) brand portfolio, announced today a partnership with HIT Entertainment welcoming the world's #1 preschool band, The Wiggles, to the U.S. and Canada with Mott's as the official 2005 concert tour sponsor. The partnership extends in-store with a mail-in offer of an exclusive The Wiggles CD free with purchase of any two Mott's products. Tickets for select West Coast tour locations for the The Wiggles LIVE In Concert Welcomed By Mott's are on sale now.

"Mott's and The Wiggles are a winning combination," said Steven Jarmon, Vice President, Marketing Resources, Cadbury Schweppes Americas Beverages. "Mott's portfolio of wholesome apple products that moms trust, coupled with The Wiggles' unique ability to captivate children through music, dance and fundamental learnings about healthy eating and physical activity, is going to make for an educational and fun 2005 concert season."

"The Wiggles live concerts offer preschool fans and their families a truly unique experience and we're thrilled to have Mott's, a family favorite, as the welcoming sponsor," added Jamie Cygielman, Senior Vice President, Consumer Products, HIT Entertainment.

As part of the sponsorship, Mott's will bring the excitement of The Wiggles partnership to life through retail promotions. Currently, Mott's is offering an exclusive "The Wiggles at Snack Time" CD through a supermarket point-of-sale mail-in offer with purchase of two Mott's products. In addition, a "Snack in the Best Seat in the House" August promotion, featuring The Wiggles Sweepstakes offer for a chance to win a VIP family 4-pack of tickets to an upcoming The Wiggles concert, will be promoted through point-of- sale. Mott's will also offer for purchase The Wiggles official "Snack Time" chair with purchase of two Mott's products.

In 2005, The Wiggles will tour around the country with stops in 48 cities and more than 140 performances. April is the final wave of The Wiggles LIVE In Concert Welcomed By Mott's tour and in August and November an all-new show will be introduced. Mott's will have a presence at every concert with product samples and will conduct radio promotions in key markets. The April West Coast concert series includes stops in Nevada, Arizona, California, Oregon, and Washington, as well as British Columbia, Alberta, and Saskatchewan. The first show kicks off in Las Vegas on April 6. For a complete April tour schedule, including city-specific box office and ticketing information, please visit http://www.hitnewsonline.com/ and select The Wiggles LIVE In Concert Welcomed By Mott's releases.

About The Wiggles

The Wiggles, the world's #1 preschool band, is an entertainment sensation. The Australian-based musical foursome has taken America by storm since their breakthrough debut in 1999. Known for their upbeat tunes for little wigglers and their families, The Wiggles albums have achieved gold, platinum and double platinum status in Australia and celebrated their first U.S. Gold Album for their CD titled Yummy Yummy in 2004. Fans can catch The Wiggles daily on Playhouse Disney(TM).

About Mott's and CSAB

Mott's is the nation's leading producer of branded apple sauce and apple juice. More information about Mott's Get Apple Healthy program can be found at http://www.motts.com/.

Mott's is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice and Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.cadburyschweppes.com/.

About HIT Entertainment

Established in 1989, HIT Entertainment (http://www.hitentertainment.com/) is one of the world's leading preschool children's entertainment producers and rights owners of internationally renowned children's brands, such as Bob the Builder(TM), Barney(TM), Thomas & Friends(TM), Angelina Ballerina(TM) and Pingu(TM). HIT acts as a representative for The Wiggles(R) in the U.S., UK, and Canada, and as worldwide representative for The Jim Henson Company's library of classic family brands, including Fraggle Rock(TM). With operations in the US, UK, Canada, and Japan, the company's activities span television production and distribution, home entertainment, consumer products, publishing and live events. HIT is committed to providing enduring entertainment that supports the values of devoted caregivers and empowers young children with a positive approach to life.

Source: Mott's

CONTACT: Jen Reamer, Media Relations Supervisor of Swardlick Marketing
Group, +1-207-775-4100 Ext. 312; or Brian Reinert or Lauren McCabe, +1-212-
689-6360, both of Bender Helper Impact

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