Mobile TV Pilot Begins in Finland

Mobile TV Pilot Begins in Finland

Brings Live Television Broadcasts to Mobile Devices

ESPOO, Finland, March 8/PRNewswire-FirstCall/ -- Digita, Elisa, MTV, Nelonen, Nokia, Sonera and YLE (The Finnish
Broadcasting Company) are starting a unique mobile TV pilot in Finland. The
project tests mobile TV services and consumer experiences, as well as the
underlying technology, with 500 users in the Helsinki capital region.

Selected from Sonera and Elisa mobile phone customers, the test users are
able to view real-time TV and radio programs on a Nokia 7710 smartphone
equipped with a special accessory to receive mobile TV broadcasts. The Nokia
smartphone also enables direct links to the Internet for access to background
information on TV programs or sports results. Test users have access to MTV,
YLE and Nelonen programs as well as international theme channels such as CNN,
BBC World, Euronews, Eurosport, ViVa Plus and Fashion TV. The pilot continues
until 20 June 2005.

Elisa and Sonera are responsible for customer service, invoicing and
connections to the new interactive supplementary services. Digita has
designed and built the digital TV network needed for the distribution of
mobile TV services and will manage the network, while Nokia will develop the
mobile TV service management and smartphones that can receive mobile TV
broadcasts.

The mobile TV test uses IP Datacasting (IPDC), which conforms with the
DVB-H standard. At the end of 2004, the European Telecommunications Standards
Institute (ETSI) adopted DVB-H as the standard for European mobile television
services, enabling the simultaneous transmission of several television, radio
and video channels to mobile devices.

First user tests promising

The first mobile TV service experiences in Finland happened via a
friendly user test carried out in late 2004. The test showed that people like
to watch mobile TV in cars and other means of transport and in public places
such as cafes. Watching mobile TV at home and in the workplace was also
common. The most usual time was in the mornings and afternoons and early
evening.

The test users were interested in news, weather, sports, current issues,
entertainment and drama and comedy series. Mobile TV was also considered as a
complement to the traditional television. What appealed most to test users
was the fact that you can watch mobile TV anywhere you like. According to the
results, most of the test users would be prepared to continue using mobile TV
services.

Additional information:

Finland's mobile TV project: www.finnishmobiletv.com

Digita Oy offers its services to media and information technology
companies. Digita' s customers reach Finns both at home and on the move with
ease, confidence and cost efficiency. The company's nationwide and highly
competent organization ensures a high level of services 24 hours a day.
Digita's customers include TV and radio companies and mobile and broadband
operators. Digita is part of the international TDF Group.

Elisa Oyj is a provider of overall telecommunication services, which
offers versatile voice and data services, connections to the Internet and
content services, telephony solutions, customized communication and ICT
solutions, international communication solutions and network operator
services.

Elisa's revenue for 2004 amounted to EUR 1.36 billion, and by the end of
the year the company employed 5,376 people. At the end of 2004, Elisa's
networks hosted a total of 1.22 million fixed subscriptions. The number of
broadband subscriptions is soaring, amounting to 222,307 in the year-end.
There were 1.38 million mobile phone subscriptions in Elisa's network at the
end of 2004. Listed on the Helsinki Stock Exchange, Elisa has approximately
300,000 shareholders comprising domestic and international institutional
investors plus Finnish households.

TeliaSonera Finland Oyj, the Finnish profit centre of TeliaSonera, offers
products and services under the Sonera brand. TeliaSonera is the leading
telecommunications company in the Nordic and Baltic regions.

At the end of December 2004 TeliaSonera had 15,411,000 mobile customers
(51,359,000 incl. associated companies), 8,312,000 fixed telephony customers
(8,943,000 incl. associated companies) and 2,017,000 Internet customers
(2,056,000 incl. associated companies).

Outside the home markets TeliaSonera has extensive interests in the
growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the
Stockholm Exchange and the Helsinki Stock Exchange. Net sales for
January-December 2004 amounted to SEK 81.9 billion (EUR 9.08 billion). The
number of employees was 29,082.

Yleisradio Oy (YLE) is a media company engaged in public full service
television and radio broadcasting, whose tasks, operation and financing are
defined by law. YLE makes programs in mainly Finnish and Swedish but also in
Sami, Romany and sign language. YLE is mainly state-owned, and its operation
is principally financed through television fee revenue. YLE's objective is to
guarantee Finns equal opportunities to obtain information, have experiences,
be entertained and to educate and advance themselves.

MTV3 and Subtv channels are viewed every day by three million people in
Finland. Together they accounted for 38% of TV viewing in 2004. MTV3 reaches
more people than any other media in Finland. Subtv is a cable and digital
channel that is growing fast, reaching 800,000 people in Finland daily in
January 2005. MTV3 is Finland's biggest advertising media in terms of
advertising revenue. Advertisements can be broadcast on MTV3 either
nationwide or focused on up to ten coverage areas.

Nelonen is part of Swelcom, SanomaWSOY's electronic media sector.
Focusing on active city-dwellers, Nelonen holds a strong position among
viewers and advertisers. Watched every week by 74% of the population, Nelonen
is Finland's third-largest advertising media in terms of net sales.

Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and services
for network operators and corporations.

www.nokia.com

Source: Nokia

Media enquiries: Digita, Pauli Heikkila, Managing Director, Tel: +358-20-711-7340, Elisa Marja Huhtala, Technology Specialist, Tel:. +358-50-506-5341, e-mail: marja.huhtala@elisa.fi, TeliaSonera Finland, Pekka Pesari, Development Manager, Tel: +358-400-404086, e-mail: pekka.pesari@teliasonera.com, YLE, Juha Vesaoja, Head of Technical Development, Tel: +358-9-1480-4710, e-mail: juha.vesaoja@yle.fi, MTV Oy, Juha Mustonen, Assistant Manager, Tel: +358-50-5004145, e-mail: juha.mustonen@mtv3.fi, Nelonen, Juha-Pekka Louhelainen, Managing Director, Tel: +358-9-4545-220, e-mail: juha-pekka.louhelainen@nelonen.fi, Multimedia, Nokia, Communications, Tel: +358-7180-45725

-------
Profile: intent