The History Channel(R) Save Our History Initiative Is the Super Reggie Winner at The Reggie Awards

The History Channel(R) Save Our History Initiative Is the Super Reggie Winner at The Reggie Awards

Receives a total of three awards

NEW YORK, March 8 /PRNewswire/ -- The History Channel Save Our History initiative received a total of three awards from The Promotion Marketing Association at the 2005 Reggie Awards, a competition to identify and honor the best promotional programs of the year. The Super Reggie, the highest accolade, selected from among the gold winners across all promotion categories was bestowed on The History Channel Save Our History initiative. Save Our History also won a gold in both the National Consumer Promotion category (budget under $1,000,000) and the Cause/Community Outreach Promotion category. The History Channel was in competition with major brand promotions including Pepsi, Ebay, McDonalds, Kraft, Yahoo, Court TV and CNN.

"The History Channel is thrilled to be recognized by the Reggie Awards for the marketing and promotion of an initiative that grew out of the dedication our network has to preserving history." Michael Mohamad, Senior Vice President, Marketing.

Save Our History, which received the Promotion Marketing Association's 2004 PRO Award for "Overall Best Idea or Concept" is The History Channel national and grassroots initiative that marshals the network's media, creative, and financial resources as well as its advertising, affiliate and promotional relationships to support community preservation nationwide and to enhance the teaching of local history in America's classrooms.

The History Channel created the Save Our History Grant Program this year as an extension of the Save Our History philanthropic initiative, demonstrating The History Channel commitment to inspiring, motivating and educating local communities on the importance of preserving the past. The Save Our History Grant program received 700 applications and 29 history organizations received Save Our History community preservation grants to fund innovative, educational projects designed to bring communities together and engage children in the preservation of their local history

In 2004, The History Channel created a full educator's manual-now linked to all 50 states' educational standards-in addition to a one-class lesson plan that teachers can utilize to educate students on historic preservation. Approximately 55,000 students in the first year alone used the educators' manual in classrooms across the country. The Save Our History campaign also includes original documentaries, national promotion on The History Channel, broadband activities in schools, and past work with The Smithsonian Institution, National Park Service, National Trust for Historic Preservation and others.

Now reaching more than 87 million Nielsen subscribers, The History Channel(R), "Where the Past Comes Alive(R)," brings history to life in a powerful manner and provides an inviting place where people experience history personally and connect their own lives to the great lives and events of the past. In 2004, The History Channel earned five News and Documentary Emmy(R) Awards and previously received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's "Save Our History(R)" campaign dedicated to historic preservation and history education. The History Channel web site is located at http://www.historychannel.com/.

Source: The History Channel

CONTACT: Jenna Farkas for The History Channel, +1-212-210-9184,
jenna.farkas@aetn.com

Web site: http://www.historychannel.com/

NOTE TO EDITORS: For more information and photography please visit us on the web at http://www.historychannelpress.com.

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