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Thursday, March 31, 2005

GE Television Commercial Presented First Ever Award for Advertising From the Anthology Film Archives

GE Television Commercial Presented First Ever Award for Advertising From the Anthology Film Archives

NEW YORK, March 31 /PRNewswire-FirstCall/ -- "Images," the latest television commercial created by BBDO New York as part of GE's "imagination at work" campaign, was presented the first ever award for advertising at the Anthology Film Archives' 14th Annual Film Preservation Honors Dinner, held earlier this week. The commercial highlights an image produced by a revolutionary 3-D medical imaging device from GE Healthcare and modestly adds it to the list of the most extraordinary images ever captured.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050331/NYTH226 )

"The decision to place the CT scanner in the context of the moving image was inspiring," said Robert Haller, Director of Special Projects for the Anthology Film Archives. "These are more than pictures of the world; they are pictures of the mind, and the heart." The evening's honorary committee was co-chaired by film director Martin Scorsese and Loews Cineplex President, Travis Reed.

"Images" showcases the revolutionary LightSpeed Volume CT scanner from GE Healthcare that captures images of the heart in astonishing detail and at a remarkable speed -- without the need for invasive diagnostics. In just five heartbeats, doctors get valuable information to help them diagnose heart disease.

The award-winning commercial features some of the most iconic images in history and graphically represents man's greatest achievements in making pictures. These images include the first kiss on film, famous photos by stop- motion pioneer Harold Edgerton and what is thought to be the first x-ray. Many of the images were created by breakthrough technologies of the day including the time-lapse camera, the microscope and the satellite telescope. Also featured were pictures of some of the devices themselves, such as the camera obscura and the camera with which French chemist Joseph Niepce captured the first photographic image on metal in 1826.

Every television commercial in GE's 'imagination at work" campaign highlights a breakthrough product or service from one of GE's 11 businesses. The "Images" commercial debuted in January, during NBC's telecast of "The 62nd Annual Golden Globe Awards." GE's long-time agency, BBDO New York collaborated with Corbis visual solutions, Crew Cuts editing, Grasshopper digital imagery, David Horowitz Music Associates, Buzz editorial and photographer Dennis Manarchy in the production of this commercial.

ABOUT THE ANTHOLOGY FILM ARCHIVES

Anthology Film Archives began awarding its Film Preservation Honors in 1992 to recognize the dedication and work of individuals and institutions who are the leaders of film and video preservation, and in promoting understanding of our film heritage.

ABOUT GE

GE (NYSE:GE) is a diversified technology, media and financial services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming, and plastics, GE operates in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at http://www.ge.com/.

ABOUT BBDO NEW YORK

BBDO New York is the headquarters of BBDO Worldwide, the second largest global agency network and the most awarded agency network in the world over the past six years according to The Gunn Report.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050331/NYTH226
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: GE; BBDO New York

CONTACT: Laurie Ben-Haim of BBDO New York, +1-212-459-6507,
laurie.ben-haim@bbdo.com; or Jonathan Klein of GE, +1-203-373-2241,
jonathan.klein@ge.com

Web site: http://www.ge.com/

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