Sean 'P. Diddy' Combs and Sean John Taking Canada by Storm

Sean 'P. Diddy' Combs and Sean John Taking Canada by Storm

Sean 'P. Diddy' Combs launched Sean John in Montreal and Toronto, bringing the hottest clothing line to the Canadian Man

TORONTO, March 31 /PRNewswire/ -- Sean John, the world's fastest growing line of sportswear for men, has officially invaded Canada. Aided by appearances by Sean "P. Diddy" Combs, Sean John hit Montreal, Quebec, on March 28th and Toronto, Ontario, on March 29th. In both cities, Mr. Combs conducted several interviews with various media outlets, appeared on local television programs, and met with key retailers in the area.

The Canada tour was meant to bolster sales in the region. Sean John currently sells mostly at independent boutiques and at many of the best athletic chains in the country, such as Athlete's World, Footlocker, and the premiere men's store, The Sporting Life.

While in Canada, Mr. Combs appeared on Musique Plus and Much Music, the region's equivalents to MTV's "TRL." He also spoke with several key Canadian publications, such as Macleans Magazine, The Globe and Mail, and Flare Magazine. In the retail area, Mr. Combs met with David Margolis, President of department store Les Ailes de la Mode. Additionally, two lucky contest winners received a chance to meet with Mr. Combs.

To conclude the Canada tour, Mr. Combs threw a party for over 500 lucky guests, including celebrity Joy Bryant and many others at Toronto hot spot Rosewater Supper Club. The action then moved on to Metro, where over 2000 locals showed up to party with Combs until the wee hours of the morning.

"Sean John's taking over Canada!" exclaimed Mr. Combs. "We've had the U.S. conquered for a while, now it's time for Canada."

About Sean John

Sean John, a privately held company, was created by music icon and producer Sean "P. Diddy" Combs and made its fashion debut with a men's sportswear collection for the Spring 1999 season. In 2004 Sean "P. Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $450 million, Sean John is sold in better department and specialty stores across the country as well as select retailers around the world. Recently, Combs partnered with Weld Wheels Industries and Weld Racing to introduce the Sean John Wheel Collection - a high-end, quality alternative to mainstream custom wheels.

About Sean "P. Diddy" Combs

Sean "P. Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. As Chairman of Bad Boy Worldwide Entertainment Group (BBWEG), he oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants. With a collection of businesses whose annual sales are quickly approaching $500 million annually and an employee base of over 300, Mr. Combs is largely responsible for the popular appeal of urban entertainment. Formed in 1994, the flagship company of BBWEG is Bad Boy Records. In 2005, there will be releases from P. Diddy, Black Rob, and Biggie Duets. Other artists include B5, Boyz N Da Hood, Mase, Carl Thomas, 8Ball & MJG, Mario Winans, and promising up-and-coming artists such as Choppa from Da Band and Cheri Denis. Bad Boy recently moved to 1710 Broadway, New York, which will become the corporate headquarters housing all Combs' business entities.

Source: Sean John

CONTACT: Hampton Carney, or Cullen Conly, both of Paul Wilmot
Communications, +1-212-206-7447; or Rob Shuter of Dan Klores PR,
+1-212-981-5235, all for Sean John

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Profile: intent