CMT and Wal-Mart Stores, Inc. Join Forces to Promote Entertainment Products

CMT and Wal-Mart Stores, Inc. Join Forces to Promote Entertainment Products

NASHVILLE, Tenn., March 4 /PRNewswire/ -- CMT: Country Music Television and Wal-Mart Stores, Inc. are collaborating to promote music and other entertainment products across multiple platforms. Some examples include:

- In-store promotion and exclusive CMT content in Wal-Mart stores
- On-air support on CMT
- Online platform at http://www.walmart.com/ and http://www.cmt.com/
- Digital media extensions

The two companies are exploring possible opportunities to expand the promotional program to other MTV Networks music services.

Wal-Mart Stores, Inc. operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM'S CLUB locations in the United States. Internationally, the company operates in Argentina, Brazil, Canada, China, Germany, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom. The company's securities are listed on the New York and Pacific stock exchanges under the symbol WMT. More information about Wal-Mart can be found by visiting http://www.walmartfacts.com/ . Online merchandise sales are available at http://www.walmart.com/ .

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches more than 77.1 million households in the United States. Go to country music's biggest web site at http://www.cmt.com/ .

MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: CMT

CONTACT: Jama Bowen of CMT, +1-615-335-8407, or jama.bowen@cmt.com ; or
Karen Burk of Wal-Mart, +1-479-273-4314, or Karen.Burk@wal-mart.com ; or
Jeannie Kedas of MTV Networks, +1-212-846-4629, or jeannie.kedas@mtvn.com

Web site: http://www.cmt.com/
http://www.walmartfacts.com/
http://www.walmart.com/

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