SteelSalvor Chooses Lois Paul & Partners to Kick Start Public Relations, Strategic Communications Initiative

SteelSalvor Chooses Lois Paul & Partners to Kick Start Public Relations, Strategic Communications Initiative

Launches Public Relations Initiatives to Increase Visibility, Market Awareness

NARBERTH, Penn., Feb. 9 /PRNewswire/ -- SteelSalvor, the only marketing company which maintains an online auction site that caters exclusively to the steel industry, has chosen Lois Paul & Partners (LP&P), LLC., as its communications partner. LP&P is a provider of strategic communications and public relations services uniquely designed to help technology and life sciences companies achieve their business goals.

Since its inception in 2001, SteelSalvor has built a focused database of more than 5,000 potential buyers and sellers of steel, and has subtly begun to disrupt the supply chain of the old-line industry, making sales more customer- friendly. Suppliers looking to off-load excess, slow moving, or aged inventory of salvageable and off-spec steel products can post their lot on SteelSavor.com to expand their market exposure and increase profitability. In addition to providing a reliable and secure method of selling steel, buyers are assured that SteelSalvor provides a venue to buy an unlimited, non- exclusive supply of accurately-represented steel at a fair price. With an average of 18-20 auctions per week, and nearly a 100 percent return rate of auction participants, SteelSalvor has developed a system that effectively matches buyers and sellers using an efficient and convenient forum. Fees are transaction-based and are collected only if auctions are successful, offering sellers a cost-effective way to market their inventory.

"SteelSalvor is growing rapidly and we needed to partner with the right communications agency that could help us deliver our message to targeted media and audiences," said Scott Shapiro, CEO, SteelSalvor. "We were impressed with LP&P's background and 18 years experience helping technology companies establish and expand their market leadership. We think this is a natural partnership to help SteelSalvor establish the market footprint we know we can achieve."

"We're excited to begin working with such a focused, innovative company," stated Lois Paul, co-founder and president, LP&P. "SteelSalvor has built a successful business model based on high-integrity transactions, deep industry expertise, and dedicated customer service. Our team will be able to effectively leverage these assets through a customized public relations campaign, bringing SteelSalvor warranted visibility and increased usage by both steel buyers and sellers."

About Lois Paul & Partners

Founded in 1986, Lois Paul & Partners provides strategic communications and public relations services for high-tech and life sciences companies that are uniquely designed to achieve their business goals. LP&P establishes and expands market leadership for companies that range from large, publicly-held organizations such as Freescale Semiconductor, Nortel, and StorageTek, to market defining leaders like Centra Software, Cognos, and Sterling Commerce, to emerging innovative companies including Copernic, Klocwork, and m-Qube. For a full client list, please visit http://www.loispaul.com/.

About SteelSalvor

SteelSalvor.com is an online auction site specializing in surplus and salvageable steel products. SteelSalvor provides a safe and reliable site to buy steel at a fair price, helping suppliers turn inventory into cash. With a focused database of more than 5,000 potential buyers and sellers, SteelSalvor is transforming the way companies buy steel. For more information, please visit http://www.steelsalvor.com/.

CONTACTS:
Mary Frances Bishop Jane Munkelwitz
Lois Paul & Partners Lois Paul & Partners
781-782-5780 781-782-5797
bishop@lpp.comjane_munkelwitz@lpp.com


Source: SteelSalvor

CONTACT: Mary Frances Bishop, +1-781-782-5780, bishop@lpp.com, or Jane
Munkelwitz, +1-781-782-5797, jane_munkelwitz@lpp.com, both of Lois Paul &
Partners

Web site: http://www.steelsalvor.com/


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