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Thursday, February 03, 2005

SIRIUS Satellite Radio and NFL Collaborate to Create Fun on the Radio at Super Bowl XXXIX

SIRIUS Satellite Radio and NFL Collaborate to Create Fun on the Radio at Super Bowl XXXIX

- SIRIUS to Air Seven Game Broadcasts in Five Languages

- SIRIUS NFL Radio Broadcasting Live from Jacksonville

- SIRIUS NFL Radio Streaming Live on Superbowl.com

- Super Bowl Attendees to Receive Special Radio

- SIRIUS Establishes Jacksonville Traffic Information Channel

NEW YORK and JACKSONVILLE, Fla., Feb. 3 /PRNewswire-FirstCall/ -- The NFL and SIRIUS Satellite Radio (NASDAQ:SIRI), the Official Satellite Radio Partner of the NFL, have collaborated on several activities that will enhance the Super Bowl experience for fans in Jacksonville, site of Super Bowl XXXIX, and across the country.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )

SIRIUS will broadcast Super Bowl play-by-play live in five languages, including the home and away English versions of the game. This year marks the first time that football fans across America will be able to hear so many complete versions of the game. SIRIUS subscribers can choose from:

- New England Patriots broadcast (on SIRIUS channel 123)
- Philadelphia Eagles broadcast (channel 125)
- Spanish-language broadcast (channel 181)
- Japanese broadcast (channel 126)
- Mandarin (Chinese) broadcast (channel 127)
- German broadcast (channel 148)



SIRIUS also has special NFL programming in the days leading up to the game. All this week, SIRIUS NFL Radio is broadcasting live from Jacksonville featuring hosts John Riggins, Cris Carter, Shannon Sharpe, Adam Shein, Bob Papa and Steve Cohen. The special live programming includes interviews with Super Bowl players and coaching staff, visits with NFL all-stars, live coverage of press conferences and up-to-the-minute Super Bowl updates. As a special treat to football fans, SIRIUS NFL Radio will be streamed live on the NFL's official game site http://www.superbowl.com/ during Super Bowl week.

Fans attending the Super Bowl at Alltel stadium this Sunday will receive a souvenir transistor radio in their seat cushions, courtesy of SIRIUS. This radio will receive special in-stadium feeds of pre-game programming from SIRIUS NFL Radio and FOX TV along with pre and postgame feeds of the NFL Network. During the game, fans can listen to audio of the FOX TV broadcast, both local play-by-play broadcasts, the national radio broadcast and the Spanish-language broadcast of the game.

SIRIUS listeners in the Jacksonville area this week can monitor traffic conditions and weather reports by tuning in to SIRIUS First Weather and Traffic on the Orlando channel, 158.

SIRIUS is the premier destination for sports on satellite radio. For the first time last season, pro football fans were able to choose from a full slate of live NFL broadcasts from around the country. SIRIUS also broadcasts up to 40 NBA games each week. SIRIUS College Sports Radio will broadcast more than 200 college basketball games in February alone. SIRIUS is also the Official Satellite Radio Partner of the NHL and Barclay's English Premier League Soccer.

About SIRIUS

SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep(R), Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also be available in Toyota, Lexus, and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country.

Click on http://www.sirius.com/ to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

Photo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125
Source: SIRIUS Satellite Radio

CONTACT: Ron Rodrigues, SIRIUS Media Relations, +1-646-240-9154,
rrodrigues@siriusradio.com; or Dan Masonson of NFL Communications,
+1-904-568-9109, MasonsonD@nfl.com

Web site: http://www.sirius.com/
http://www.superbowl.com/


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