Seven of the Top 30 Newspapers Now Create Online Marketplaces With AdPay's Click-N-Buy(TM)

Seven of the Top 30 Newspapers Now Create Online Marketplaces With AdPay's Click-N-Buy(TM)

AdPay's Customers Offer Rich Media Online Ads Through Their Classifieds to Tap New Revenue Sources, Facilitate Transactions, and Counter Online Competitors

DENVER, Feb. 2 /PRNewswire/ -- AdPay today announced that seven of the top 30 U.S. metropolitan newspapers have now deployed Click-N-Buy(TM) to enhance their papers' online classified marketplace. Major metropolitan newspapers in live production with AdPay's Click-N-Buy solution include The Denver Post and The Rocky Mountain News in Denver, The St. Petersburg Times, the Union-Tribune in San Diego, The Sacramento Bee, the Star Tribune in Minneapolis/St. Paul, and The Houston Chronicle. Click-N-Buy is also being tapped by many newspapers serving mid-sized markets, such as Tribune Company's The Morning Call in Allentown, PA and Scripps' sites including The Ventura County Star. Even smaller markets are now embracing the Click-N-Buy solution as Freedom Community Newspapers prepares to launch.

Click-N-Buy is the only proven solution providing print advertisers the choice of selling merchandise online for a fixed price, a negotiated price, or via an auction. In addition Click-N-Buy gives online classified advertisers the ability to enhance their ads with extended text, photos, and multimedia. Buyers and sellers can also make or receive payments online. Moreover, retailers can create online Click-N-Buy storefronts accessed through the newspaper's classifieds resulting in a consolidated regional marketplace for merchandise from private parties and retailers alike.

"With their strong brand identity and regional marketing strength, newspapers are well positioned to be the primary destination for local and regional e-commerce," noted Roxanne Oswald, business development director at the Star Tribune. "We are using Click-N-Buy to achieve those goals."

"Click-N-Buy was the first, and is the only proven solution for adding the full range of print integration and transactional capabilities to newspapers' classifieds," stated Dave Rice, executive vice president of sales and marketing for AdPay. "Each of our customers is realizing excellent results in attracting sellers and buyers to their online marketplace -- Click-N-Buy currently hosts over $2 billion in private party and retailer merchandise and the average Click-N-Buy online classified ad receives over 100 page views during its run. Moreover, AdPay has developed 'best practices' accelerating revenue generation for our live customers, and are speeding deployment for the many newspapers currently implementing Click-N-Buy."

About AdPay

AdPay's Click-N-Buy(TM) is a newspaper-branded, Internet-hosted application that integrates with newspaper classified ad entry and posting systems. Click-N-Buy's patent-pending technologies add easy-to-use, sophisticated online commerce capabilities to print classified advertisements. For more information please visit www.adpay.com, or call (303) 268-1535.

For further information please contact: Dave Rice, EVP, Sales and Marketing, AdPay, Inc., +1-303-268-1517, drice@adpay.com.


Source: AdPay, Inc.

CONTACT: Dave Rice, EVP, Sales and Marketing, AdPay, Inc.,
+1-303-268-1517, drice@adpay.com

Web site: http://www.adpay.com/


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