OpenTV Builds First Interactive Television Shopping Application for Dish Network and Sharper Image

OpenTV Builds First Interactive Television Shopping Application for Dish Network and Sharper Image

SAN FRANCISCO, Feb. 8 /PRNewswire-FirstCall/ -- OpenTV Corp. (NASDAQ:OPTV), one of the world's leading interactive television companies, helped EchoStar Communications Corporation's (NASDAQ:DISH) DISH Network and The Sharper Image make retail history by developing an iTV commerce application that brings the nation's first interactive television shopping channel to DISH Network's interactive TV line-up in February. Viewers will control the shopping experience by using their remote control to purchase merchandise from The Sharper Image on-screen catalog, access the status of their accounts, order history, and much more.

OpenTV continues to expand the functionality of EchoStar's market-leading interactive television environment by offering advanced middleware and infrastructure capabilities that enhance revenue-generating opportunities.

"We are delighted to once again partner with DISH Network to develop innovative industry-first interactive television applications," said Joel Hassell, OpenTV's senior vice president & general manager North American satellite division. "The Sharper Image interactive shopping channel is further evidence of our expertise in developing robust technologies and applications that our customers can deploy to enhance revenue-generating services and viewer experiences."

"The possibilities are endless with interactive TV channels like The Sharper Image shopping channel," said Susan Arnold, vice president of programming for DISH Network. "The Sharper Image interactive shopping application is another great example of OpenTV's help in introducing dynamic functionality into DISH Network's satellite TV receivers."

About OpenTV

OpenTV is one of the world's leading interactive television companies. Deployed in approximately 47 million digital set-top-boxes in 96 countries, the company's software enables a wide array of functionality, including enhanced television, interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications. For more information, please visit www.opentv.com.

About EchoStar

EchoStar Communications Corporation serves more than 11 million satellite TV customers through its DISH Network(TM), the fastest growing U.S. provider of advanced digital television services in the last four years. DISH Network offers hundreds of video and audio channels, Interactive TV, HDTV, sports and international programming, together with professional installation and 24-hour customer service. DISH Network ranks No. 1 in Customer Satisfaction among Cable/Satellite TV Subscribers by J.D. Power and Associates. Visit EchoStar's DISH Network at www.dishnetwork.com or call 1-800-333-DISH (3474).


Source: OpenTV, Inc.

CONTACT: Marc McCarthy of OpenTV, +1-415-962-5111, or
mmccarthy@opentv.com; or Kelley Baca of EchoStar's Dish Network,
+1-303-723-2012, or Kelley.baca@echostar.com

Web site: http://www.dishnetwork.com/

Web site: http://www.opentv.com/


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