SicolaMartin Awarded Global Sybase Account; Agency to Provide an Array of Integrated Marketing Services

SicolaMartin Awarded Global Sybase Account; Agency to Provide an Array of Integrated Marketing Services

AUSTIN, Texas, Feb. 8 /PRNewswire/ -- Today, SicolaMartin announced that Sybase, Inc., a leading San Francisco Bay Area-based information management and mobile and wireless software and services company, has selected SicolaMartin as its global marketing and advertising agency partner. SicolaMartin will provide a broad range of creative and marketing services spanning positioning and messaging, advertising, sales support and online services.

"Sybase is an outstanding company whose technology is revered for running the world's most critical data in commerce, communications, finance, government and healthcare. Considering Sybase's industry-leading information management and mobile and wireless software technologies, and reputation as being one of the top employers in the Bay Area, we're absolutely thrilled to be its newest business partner," said Tom Sicola, president and CEO of SicolaMartin. "Sybase's leadership team and marketing acumen stand out in the technology arena. We're looking forward to helping Sybase further its Unwired Enterprise message while raising the awareness of its information management, mobile and wireless solutions."

Added Ann Ruckstuhl, vice president of corporate marketing at Sybase, "We were looking for an integrated agency partner that offered an experienced team that could scale to meet our global needs. SicolaMartin's creative thinking truly stood out in our review process. And, we're thrilled to have its tech marketing experience along with the international capabilities leveraged through SicolaMartin's parent organization, Young & Rubicam."

SicolaMartin will tap the global media services capabilities of its WPP network partner mediaedge:cia in San Francisco for the Sybase business.

About SicolaMartin

Austin, Texas-based SicolaMartin is one of the top business-to-business technology marketing and communication firms in the United States. The agency forges technology literacy, marketing depth, creative finesse and addictive client service to create integrated marketing, design, advertising, direct marketing, e-marketing and interactive services. As a wholly owned subsidiary of Young & Rubicam Advertising, SicolaMartin has over 15 years of technology- focused experience serving clients from start-ups to global brands such as AMD, BMC Software, HP, McDATA, Oce Business Services and Overland Storage. For more info, please visit http://www.sicolamartin.com/ .


Source: SicolaMartin

CONTACT: Pete Hayes of SicolaMartin, +1-512-372-6581, or
phayes@sicolamartin.com

Web site: http://www.sicolamartin.com/


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