Nickelodeon Comes to Toy Fair With a Brand-New Line of Playthings for Tween Property, everGirl

Nickelodeon Comes to Toy Fair With a Brand-New Line of Playthings for Tween Property, everGirl

NEW YORK, Feb. 17 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, comes to Toy Fair 2005 with a new line of playthings based on Nickelodeon Consumer Products' first lifestyle brand for tweens, everGirl. Products from Playmates, Cardinal and Giddy Up! are aimed at tween girls and help promote positive self-esteem, creative expression and self-discovery.

"We're so excited about our newest everGirl products," said Leigh Anne Brodsky, President, Nickelodeon & Viacom Consumer Products. "It's important for girls to be able to express themselves and be creative through play at a young age and carry this into their teen years. everGirl encourages girls to explore their dreams and identities while nurturing their self-confidence and talents."

The property, targeted to girls ages 8-14, integrates a website, pop music and a customized line of apparel and accessories to create a healthy, lifestyle brand that allows tweens to explore who they are and what they want to become. everGirl.com serves as the everGirl property's home base, where girls can find self-discovery activities like writing poetry or music, art projects and diaries.

Tween girls can also take their "everScope," an interactive questionnaire that determines which of the four everGirl personalities match their own. Joy, with her flower symbol, is trendy with aspirations of being a fashion designer. Hope is an ambitious student, whose go-getter personality is symbolized with a butterfly. Skye is a sporty risk-taker identifiable with a lightning bolt. Starr is a dreamer with musical aspirations. An exclusive line of everGirl apparel and accessories is currently sold at Kohl's Department Stores.

The everGirl toy lineup includes:

EVERGIRL BASIC DOLL (PLAYMATES): Twelve dolls to choose from with unique eye color, hair color and ethnicity combinations. Each doll comes with an everGirl t-shirt, denim jeans, fitted jacket, sneakers, book bag and everGirl icon-themed fabric appliques to decorate the outfits and accessories.

SIGNATURE FASHION PACKS (PLAYMATES): Includes three signature outfits for each icon (12 total) -- one each for school, party and sleepover. Each includes a complete everGirl outfit with shoes and purse. The sleepover sets include a cute decorative pillow and fuzzy slippers. (Each sold separately.)

LIFESTYLE PACK (PLAYMATES): Includes two accessory "must haves" for each icon (eight total) -- Something For You and Something To Do. Includes a variety of accessories true to each everGirl's personality such as a guitar, sketch pad, soccer ball, laptop computer and more.

Each of the Playmates dolls comes with an everScope that girls will be able to try at retail which will help girls determine their personality when they select fashions and accessories at the everGirl boutique. The boutique offers fashion and lifestyle accessories to match girls' personalities including bohemian/hip, fashionista/trendy, sporty/athletic and classic/preppy. With a multitude of appearance, fashion and personality combinations, no two customized everGirls are the same.

THE EVERGIRL EVERFORTUNE GAME (CARDINAL): Playing the everGirl everFortune game will help tween girls find out which everGirl they are most like while they travel around the cool board having fun. Along the way, players get to fill in their everFortune, answer everGirl questions, perform silly stunts and collect cool charms.

EVERGIRL ACTIVITIES (GIDDY UP!): Five exciting activity kits that combine quality, traditional activity play with customizable everStyle and fun. Whether expressing themselves on their own or with friends, girls can create personal fashion-forward jewelry with the everGlam Bracelets and everCool Beads; design, decorate and share their very own picture frames with everFriendship Frames; personalize a visual diary of life's most exciting moments with the everMemory Keeper and plan a slumber party to remember with the everFabulous Scarves knitting kit.

Nickelodeon & Viacom Consumer Products, with retail sales of $4.7 billion, is a division of Nickelodeon Enterprises, the ancillary business arm of the network. As the top-rated cable network for more than nine consecutive years, Nickelodeon has created many of the best-selling and most popular toys for kids.

Nickelodeon Enterprises is the ancillary business unit of Nickelodeon Networks, responsible for licensing its own brands and characters as well as the properties of Comedy Central, Spike TV and non-Viacom properties. Nickelodeon Enterprises is active in all ancillary markets, including merchandise licensing, home video, interactive software, electronic media, online, wireless, book and magazine publishing, music, live tour and stage shows, theme parks and themed hotel venues. Nickelodeon Enterprises manages the largest TV-based licensing business in the world with $4 billion in retail sales. Paramount Parks, Viacom Consumer Products, Nickelodeon, Comedy Central, Spike TV, Nick at Nite and TV Land are trademarks of Viacom International Inc.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 88 million households and has been the number- one-rated basic cable network for more than nine consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.


Source: Nickelodeon

CONTACT: Sara Levin, +1-212-846-8670, Nancy Muldoon, +1-212-846-7491,
both for Nickelodeon

Web site: http://www.nick.com/
http://www.evergirl.com/


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