iTouch Hooks Up With Zone4Play

iTouch Hooks Up With Zone4Play

LONDON, England, February 17/PRNewswire-FirstCall/ -- iTouch plc, a leading provider of mobile entertainment, is delighted to
announce that it has signed an agreement with Zone4Play (OTCBB: ZFPI), who
specialise in the development of interactive games applications, to
distribute its extensive database of gaming, gambling and betting services
to iTouch customers. iTouch will provide the latest technology platform to
distribute the products directly to its customers through its direct mobile
channel model and also via its media, telco and broadcast partners in the UK.



Zone4Play's extensive range of products include betting services such as
'fixed odd' games, casino games (poker, blackjack and roulette), a variety of
lottery services, instant tickets, sports book and horse racing services.
These products will be promoted through the traditional iTouch marketing
channels such as mobile, web portals and direct response television
advertisements.



The mobile data arena is set to grow exponentially over the
next few years, with commentators forecasting revenues from non-voice
services to be worth $70 billion in 2008. Out of this figure, $8.4 billion is
forecast to come from gaming alone.



Andy Ford, iTouch UK CEO, commented: 'The agreement will allow
iTouch to offer our customers a range of gaming, gambling and betting
products, both directly and via our media partners. Our robust technology
platforms and excellent account management combined with Zone4Play's cutting
edge technology give us the opportunity to offer even more variety to our
current product base, thereby further enhancing our position in the UK
market.'



Idan Miller, Zone4Play SVP Marketing and Sales, commented:
'Mobile gaming is growing to be a major channel for any gaming, betting and
lottery operator. We are excited to be working with iTouch as one of our core
distribution partners in Europe as they are clearly leaders in the market.
The agreement will enable both parties to offer gaming operators the best
technology combined with an extensive distribution channel for their mobile
services.'



Further information:
iTouch
Andy Ford
+44-(0)207-613-6000
Lucy Campbell

Zone4Play
Idan Miller
+1-646-220-3595

ICIS
Archie Berens
+44-(0)207-651-8688


Notes to Editors



iTouch UK



iTouch is a leading provider of services to the media and telecoms world.
We work within all areas of the wireless market, from content aggregation and
creation, to complete turnkey solutions for media companies, corporates,
fixed-wire Internet portals, network operators and other global brands.
iTouch provide fully integrated solutions, which combine our expertise in
fixed and wireless communications with a comprehensive knowledge of
interactive marketing, service creation and mobile business solutions. Our
clients include media companies, FMCG brands, marketing service agencies,
retailers, Internet portals, network operators and enterprises. iTouch UK is
a wholly owned subsidiary of the London-listed iTouch plc, (LSE:ITU)



Zone4Play Inc.



Zone4Play Inc. (OTCBB:ZFPI) develops interactive game
technology that provides an end-to-end solution, allowing service providers
to deliver games to their subscribers over multiple network platforms such as
interactive TV, wireless networks and the Internet, internally run, by the
provider, or accessed from Zone4Play hosting environment. Zone4Play's
cross-platform technology enables a subscriber to play a game on different
platforms, with the same virtual account balance and user information, allows
games to be played across service providers and allows their subscribers to
interact with other subscribers from different service providers. For further
information, please visit: www.zone4play.com




Source: Zone4Play (Israel) Ltd.

Further information: iTouch, Andy Ford, +44-(0)207-613-6000, Lucy Campbell. Zone4Play, Idan Miller, +1-646-220-3595. ICIS, Archie Berens, +44-(0)207-651-8688.


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