The NewsMarket Sees Sharp Rise in Demand for Digital Delivery of Video by Broadcasters

The NewsMarket Sees Sharp Rise in Demand for Digital Delivery of Video by Broadcasters

Video Archive and Distribution Platform Delivers Record Number of Video Clips & Acquires Key Accounts

NEW YORK, Feb. 2 /PRNewswire/ -- The NewsMarket, the leading platform aggregating and distributing broadcast-quality video clips over the Internet, said it had seen a record increase in the percentage of broadcasters opting for digital delivery of video in January.

The company reported that digital delivery in January hit 68%, compared to an average of 50% in 2004. Overall demand for video also surged, with The NewsMarket delivering more than 11,000 clips during the month compared with a 2004 monthly average of 7,000. The number of media outlets sourcing content via http://www.thenewsmarket.com/ grew 135% in 2004 and the Company starts 2005 with journalists from more than 4,000 media outlets in 75 countries accessing its content.

The NewsMarket was founded to enable news broadcasters around the world to more efficiently source stock footage and video news announcements from companies, international organizations and government agencies. Digital delivery is a much faster and more convenient way for deadline-driven broadcasters to receive content but has been an evolving trend linked to improvements in video compression technologies and bandwidth availability. It is also a significantly more cost-effective way for content creators to leverage their media assets.

Nearly 80% of The NewsMarket's new customers are licensing its BroadcastRoom technology. BroadcastRoom is a private-label option that enables digital archiving and delivery of video direct from customer sites. Clients integrating The NewsMarket's BroadcastRoom product include DaimlerChrysler, Verizon Wireless, American Lung Association, Intel and the U.S. Department of State.

"Television news is an important influencer. We believe it's critical for us to make video content as accessible as possible to the news media around the globe," said Robert Tappan, Principal Deputy Assistant Secretary of State for Public Affairs at the Bureau of Public Affairs, U.S. Department of State.

"We're now at the turning point where digital delivery is becoming the preferred way that the broadcast news industry takes in its content. The demand we're seeing also highlights recognition that video is the new communications frontier," said Shoba Purushothaman, CEO and co-founder of The NewsMarket.

This progress comes as the news industry sees a number of other signs of momentum. In the last month, acquisitions such as that of CBS MarketWatch by Dow Jones and the moves by Google and Yahoo! to launch video search services have captured national business headlines.

The NewsMarket has entered 2005 with more than 100% growth in its client base. Brands that utilize The NewsMarket's platform include Yahoo!, Google, UNICEF, the NFL (National Football League), the American Red Cross, Pfizer, AstraZeneca, SABMiller, Volvo, Mazda, Whitbread, the World Bank, ITT Industries and PricewaterhouseCoopers. With customer renewal rates running at

almost 95%, The NewsMarket is rapidly growing its content archive and this is helping to fuel its popularity with media users.

About The NewsMarket

The NewsMarket, Inc. is the only video archive and distribution platform that enables journalists from around the world to find, preview and download free broadcast-standard video over the Internet. Organizations such as Motorola, Roche, Yahoo!, adidas, UNICEF, General Motors and the U.S. Government use The NewsMarket to manage their broadcast media relations more efficiently and cost-effectively. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai.


Source: The NewsMarket

CONTACT: Mary Bentley Houk, The NewsMarket, +1-212-497-9013

Web site: http://www.thenewsmarket.com/


-------
Profile: intent