New Line Cinema and Milton Bradley to Host 'Twister Contest' in Celebration of the Upcoming Family Comedy 'Son of the Mask'

New Line Cinema and Milton Bradley to Host 'Twister Contest' in Celebration of the Upcoming Family Comedy 'Son of the Mask'

'Son of the Mask' Stars Jamie Kennedy and Alan Cumming to Participate in Feb. 14 Event at Children's Museum of Manhattan

LOS ANGELES, Feb. 9 /PRNewswire/ -- New Line Cinema and Milton Bradley are teaming up to host a unique Twister Contest on Feb. 14 at 4pm at the Children's Museum of Manhattan (CMOM). The event is inspired by a memorable scene in the upcoming family comedy "Son of the Mask" in which Alan Cumming's character plays a wild game of Twister, contorting in a variety of moves with the help of the magical Mask.

"Son of the Mask" stars Jamie Kennedy and Alan Cumming will be on hand to participate in the festivities, along with children who have won promotions through the New York Post and WPLJ-FM and patrons of the Children's Museum.

In addition to hosting this special event at CMOM, New Line will donate $5,000 to the museum which will go towards CMOM's public programs, helping to make high quality entertainment and art and science workshops accessible to children of all means.

About "Son of the Mask":

A decade after the legendary Mask of Loki wreaked havoc on the life of an unsuspecting adult, the magical mask finds its way into a new home in the family comedy "Son of the Mask." When cartoonist Tim Avery's (Jamie Kennedy) new son is born with the Mask's spectacular powers -- to the dismay of the family's jealous dog -- it turns the household upside down and launches a kid versus canine battle for control of the Mask. But unbeknownst to them all, Loki has come looking for his mask and is willing to do whatever it takes to get it back. Featuring incredible special effects work from the Academy Award-winning Industrial Lights and Magic team and Tippett Studio, "Son of the Mask" is directed by Lawrence Guterman ("Cats & Dogs"). The film also features a talented ensemble cast that includes Alan Cumming, Bob Hoskins, and Traylor Howard. It is scheduled for a Feb. 18 release.

About CMOM:

The Children's Museum of Manhattan is located in The Tisch Building, 212 West 83rd St. between Broadway and Amsterdam Avenues. CMOM is open Wednesday through Sunday from 10am to 5pm. Paid admission is $8 for children and adults, $5 for seniors and admission is free for children under one year old. All special exhibits and programs are free with the cost of admission; some require tickets or registration (check for availability upon arrival -- limited space/seating; first come, first served).

About Hasbro Inc.

Hasbro Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About New Line Cinema Corporation:

New Line Cinema is the oldest and most successful independent film company in the world. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, licensing, merchandising and international marketing and distribution. New Line is a pioneer in franchise filmmaking and its Oscar-winning "The Lord of the Rings" trilogy is the most successful film franchise in history. Together with its subsidiary, Fine Line Features, New Line is a unit of Time Warner.

Contact:
Candice McDonough
New Line Cinema
310-967-6991



Source: New Line Cinema

CONTACT: Candice McDonough of New Line Cinema, +1-310-967-6991


-------
Profile: intent