Lenox Increases Email Response Rate 32% and Sales 41% Using Scene7 to Personalize Images

Lenox Increases Email Response Rate 32% and Sales 41% Using Scene7 to Personalize Images

Dynamic Personalization Shows Gift Image Bearing Email Recipient's Name

NOVATO, Calif., Feb. 2 /PRNewswire/ -- Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications -- while automating media production and delivery, today announced that Lenox (www.Lenox.com), a leading manufacturer and retailer of gifts, tableware and collectibles, has shown a 32% increase in response rate and 41% increase in sales using Scene7's solution to provide personalized gift visuals for Lenox's recent holiday email campaign.

Founded in 1889, Lenox was the first American china to be used in the White House. Its product line, widely recognized for excellence in design, also includes casual collections in stoneware and earthenware, crystal stemware, stainless and sterling flatware, as well as award-winning gifts and collectibles. With a significant proportion of its direct-to-consumer business represented by personalized products, Lenox wanted to draw attention to these popular items in a dramatically unique way -- by running a 2004 holiday email promotion to thousands of recipients featuring dynamically personalized gifts using Scene7's imaging capabilities. The lifts from personalizing the product image were significant, as Lenox showed by simultaneously sending out a "control" version of the creative without personalization.

"Scene7 offers an exciting personalization technology which allowed us to market our personalized products in a unique and compelling way, and which helped increase the relevance and impact of our email messaging," said Timothy Foy, Assistant Marketing Manager, Lenox, Inc. "The increase in response rate and sales were impressive, and we're considering plans to utilize this service in future campaigns. We particularly liked Scene7's full-service team. Implementation was simple; Scene7 delivered a single URL command for the personalization that was imbedded into the test version of our HTML email. Then we deployed the email as we had always done through our email vendor. Scene7's dynamic imaging capabilities helped set us apart for the holidays, with little additional effort."

Using the main visual of a Christmas ornament, Lenox was able to dynamically inscribe each recipient's first name onto the ornament image, producing an accurate visual of the item as if purchased. Scene7 dynamically applies any data-driven text, stylized font, visual effect or image -- by simply tying email campaigns to customer profiles and product databases to easily generate personalized imagery on-the-fly. This is all done without the need for extensive manual graphic editing for the personalization, or putting a strain on technical resources. The customer deploys the HTML email campaign in the usual fashion, using either a third-party email vendor or in-house email system. Scene7 is the only vendor to offer a personalization solution in a range of deployment options including full-service and self-service hosted ASP and in-house license options.

"We are very pleased to be working with the most famous brand in fine china, crystal and gifts, and helping them to achieve truly remarkable business results with email personalization," said Doug Mack, CEO of Scene7.

About Lenox, Inc.

Lenox, the gift company, based in Lawrenceville, N. J., is the only full-line American tabletop and giftware brand. In addition to Lenox, Lenox Brands also markets Dansk(R), Gorham(R) and the Lenox, Kirk Stieff Collection(TM). Together, the brands represent over 450 years of tabletop and giftware experience.

About Scene7

Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 250 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy's, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko's, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.

NOTE: Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.


Source: Scene7, Inc.

CONTACT: Priscilla Lawrence, Director, Marketing of Scene7, Inc.,
+1-858-755-6430, or cell, +1-619-972-6430, or PLawrence@scene7.com

Web site: http://www.lenox.com/

Web site: http://www.scene7.com/


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