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Thursday, February 03, 2005

Integrity Launches Newly Redesigned Website to Better Serve Clients and Their Producers

Integrity Launches Newly Redesigned Website to Better Serve Clients and Their Producers

LOUISVILLE, Ky., Feb. 3 /PRNewswire/ -- Integrity Life Insurance Company and its sister company, National Integrity Life Insurance Company, recently announced the launch of their newly redesigned website, developed to meet the specific needs of new and existing clients and their financial representatives.

Along with enhanced navigation and a fresh new look, the new website offers each visitor access to a growing collection of product and educational information, secure financial information and annuity prospectuses.

Highlights include:

Intuitive Navigation


Finding the information you need is now easier than ever before, including product and account information.

Easier Interface

Customers no longer need to contact client services to receive a user name and password, allowing new users access to account information anytime, day or night.

Dynamic Product Map

View product information organized by state availability, including product summaries, product feature sheets, prospectuses and product performance data.

Updated Education Center

Learn more about basic investing, retirement planning and other annuity and retirement-based information. Financial representatives can use this section to help educate and inspire their clients.

"For many of our customers, our corporate website is truly the face of Integrity. We think that the fresh new look and intuitive navigation will make it even easier for our policyholders to get the information they want, whenever they need it," said Sundeep Dronawat, Vice President of eCommerce at Integrity Life.

About Integrity and National Integrity Life Insurance Company:

Integrity Life Insurance Company, Cincinnati, Ohio, and National Integrity Life Insurance Company, Goshen, New York, are subsidiaries of The Western and Southern Life Insurance Company, Cincinnati, Ohio. Integrity operates in all states except NY, NH, ME and VT, where National Integrity has operating authority. The companies specialize in developing and marketing innovative annuity products and services for individuals with long-term retirement savings needs and offer a variety of fixed and variable annuities, lifetime income and other retirement solutions. Markets include broker-dealers, financial advisors, independent agents and financial institutions. Integrity is headquartered in Louisville, Kentucky. National Integrity is headquartered in Goshen, New York. For more information, visit www.integritycompanies.com .


Source: Integrity Life Insurance Company

CONTACT: Carolyn Hylton of Integrity Life Insurance Company,
+1-502-540-2004

Web site: http://www.integritycompanies.com/


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