*** SUPER BOWL AD PREVIEWS CONTINUE***

*** SUPER BOWL AD PREVIEWS CONTINUE***


Video Feed: Napster Provides First Look at 'Napster Do The Math'

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Thursday February 3rd, 2005 Thursday February 3rd, 2005
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FORMAT: B-roll With Extra Soundbites



ADDITIONAL RESOURCES: Video, hard copy requests, contact information and more available at http://www.prnewswire.com/broadcast/21068/press.shtml

STORY SUMMARY:

Napster, the biggest brand in digital music, announced today the "Napster Do The Math" Super Bowl ad as well as the groundbreaking technology of "Napster To Go." The advertisement highlights that Napster To Go subscribers will be able to move an unlimited number of songs to their MP3 players for one low monthly price instead of the pricier pay-per-song format.

The ad kicks off a $30 million marketing campaign to introduce consumers to Napster To Go, the world's first portable subscription service which lets consumers move an unlimited amount of songs from Napster's million plus catalog to compatible MP3 players for one, low monthly fee of $14.95. The Super Bowl ad and marketing campaign will also be supported by strategic alliances with leading consumer electronics manufacturers Creative, Dell and iriver.

SOUNDBITES:
* Alan Cohen, Napster Chief Marketing Officer

B-ROLL INCLUDES:


The Napster Super Bowl Ad ***Consumers Using Napster To Go *** Consumer Burning CD *** Consumers listening to music *** Napster Retail Products shot in retail store *** Corporate HQ

VIDEO PROVIDED BY: Napster, Inc.

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PRNewswire -- Feb. 3

Video: http://www.prnewswire.com/broadcast/21068/press.shtml
Source: Napster, Inc.

Web site: http://www.multivu.com/


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