Finance Sector Improves Lead Generation Via Search Engine Marketing

Finance Sector Improves Lead Generation Via Search Engine Marketing

LONDON, February 4/PRNewswire/ -- Finance businesses utilising search engine marketing are ahead
of the game when it comes to achieving low cost-per-acquisitions (CPA) in the
competitive loans marketplace.



A recent online advertising campaign, aimed at generating
loans enquiries on UK pay-per-click (PPC) search engines, Google UK,
Overture, and Espotting achieved CPA's of GBP45.00, half the industry
average.



Managed by Neutralize (*\*) the leading UK search engine
marketing agency, the search engine campaign beat industry averages of around
GBP60-GBP70 CPA for large, well recognised, high street brands, while less
well known loan providers would normally be averaging CPA's of between
GBP80-GBP200.



Caroline Bielby, PPC Manager for Neutralize said; "The CPA achieved by
Neutralize proves that it is possible to work towards and achieve cost
effective acquisitions in the loans sector, one of the most competitive
finance markets online"



Individual keyphrases in the loans market can cost over GBP10
per click to be in the top tier. By using their in-depth industry knowledge,
strategic tracking tools and analysis techniques, Neutralize were able to
place their client's ads in the best position to achieving the highest number
of conversions. Caroline Bielby said "This position isn't always No 1 or 2,
and it often varies dependent on the keyphrase, search engine or even the
copywriting of the ad itself"



The competitiveness of the finance sector, means companies are
investing more heavily in search engine marketing as a cost effective lead
generation tool. Search engine marketing budgets have grown significantly in
the last year with UK finance firms investing between GBP10,000-GBP250,000
per month in search. However in response to this increased investment
companies are also looking at sophisticated cost-per-acquisition CPA led
objectives.



Neutralize (*\*) as a specialist search engine marketing
agency are able to address these requirements through their unique CPA
Optimisation technology that allows the setting of CPA targets. Neutralize
optimise the campaign to continuously deliver loan applications at the target
CPA, up to the clients budget ceiling or enquiry processing ability.



This vastly enhances the predictability of any campaign and assists the
business modelling process for Neutralize (*\*) clients. Just one of the
reasons Neutralize (*\*) are rapidly developing a reputation as the UKs
leading search engine marketing agency.



For further information on Neutralize's search engine
marketing services for the finance sector click here:



www.neutralize.com




Source: Neutralize (*\*)

Contact info: Patricia Russell, Tel: +44-(0)870-0630707, Fax: +44-(0)870-0630707, Email: patricia@neutralize.com, http://www.neutralize.com


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