Falk eSolutions Partners with Fivia to Add I/O Management to Ad Serving

Falk eSolutions Partners with Fivia to Add I/O Management to Ad Serving

Falk's AdSolution to Integrate Fivia's AdFront to Provide Publishers with One Platform for Order Entry, Billing, Revenue Reporting, and Ad Management

NEW YORK, Feb. 8 /PRNewswire/ -- Falk eSolutions, a global provider of ad delivery and management solutions, announced today a strategic partnership with Fivia, the European leader in online sales planning, order management, and revenue reporting. The partnership will work towards integrating Falk's industry-leading ad server, Falk AdSolution, with AdFront, Fivia's popular ASP-based sales planning, revenue management and billing solution.

The Falk/Fivia partnership will allow for automatic data transfer between several disconnected areas of an online publisher's business, including insertion order entry and campaign management, giving online publishers a comprehensive view of booked, forecasted, and actual ad delivery.

Currently, online publishers must use separate technologies for ad serving than they use for order entry, inventory management, and revenue reporting. This creates an extraordinary amount of extra work during the sales, trafficking and billing processes of running a campaign.

"There is so much duplication of effort when managing a campaign from IO through campaign delivery. Ad operations teams must enter the same information twice and monitor two or more independent systems," says Thomas Falk, CEO of Falk eSolutions AG. "Our customers have demonstrated tremendous interest in a system that combines order entry, revenue reporting, trafficking, serving and billing in one integrated package."

Falk AdSolution combined with Fivia AdFront will create that package. While Falk will continue to support other leading order/revenue management providers and Fivia will work with other ad servers, AdFront will become an integrated product module of Falk AdSolution for customers interested in streamlining the overall process.

Falk's Interactive Marketing Suite of products includes AdSolution(TM) ad serving and management technology and MailSolution(TM) email/SMS/fax marketing management toolset. Falk AdSolution(TM) is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for online publishers, advertisers and agencies. Advanced product features include 100% rich media compatibility, automatic revenue optimization, sophisticated targeting, real-time reporting, and an easy-to-use online interface.

Fivia's AdFront provides sophisticated proposal, inventory and workflow management for online advertising, email marketing and other channels. Online publishers can automatically create insertion orders, track order status and compensation, accurately project online ad inventory and optimize sales at one end, and automatically generate invoices based on IO and actuals, over- and under-delivery to reduce accounts receivable days and administrative costs on the other end.

"This partnership will help online publishers save a tremendous amount of time and money by simplifying their processes, reducing errors and optimizing their workflow," says Frederic Sadarnac, Directeur General for Fivia. "This will become the only end-to-end product on the market, one that combines a market-leading ad server with the administrative tools that every website needs."

About Falk eSolutions

Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution(TM), AdSolution|rx(TM), AdSolution|fx(TM), and MailSolution(TM). The AdSolution(TM) interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution is used by over 150 publishers, agencies and marketers worldwide, including, AtomShockwave, IDG, A&E Television Networks, MediaCom, Universal McCann, and Mediaedge:cia. Learn more at http://www.falkag.com/.

About Fivia

With customers like Lycos, Wanadoo, Tiscali, WebAds and more, Fivia is the leader in Europe's growing market for inventory and billing management applications. Fivia AdFront 4.5 is a very deep application developed over more than 5 years to focus specifically on the needs of Internet advertising, including CPM, CPC and CPA billing models, billing based on actual ads served, and inventory control. AdFront interfaces with ad servers like AdSolution, accounting systems like Oracle/PeopleSoft, SAP and others, and contact management systems. For more, please see http://www.fivia.com/


Source: Falk eSolutions

CONTACT: Tom Jenen of Falk, +1-646-375-2371, usmarketing@falkag.com, or
Frederic Sadarnac of Fivia, +33-1-43-79-22-68, fsadarnac@fivia.com

Web site: http://www.falkag.com/
http://www.fivia.com/


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