Digital Information Network Announces Streaming Video Feature in Desktop Application

Digital Information Network Announces Streaming Video Feature in Desktop Application

OKLAHOMA CITY, Feb. 1 /PRNewswire/ -- Digital Information Network announced the availability of Desktop Video capabilities in conjunction with its unique desktop software. This feature allows television stations to not only broadcast their newscasts to the desktop in real time, but to also add new inventory and increase local ad revenue.

"We're excited about the prospects that DIN Desktop Video offers our media clients," said Digital Information Network CEO and President, Jon Fowler. "Since people are spending more time in front of their computers, this technology allows viewers to watch news broadcasts in real time, and also provides the opportunities for stations to gain nontraditional revenue by marketing the advertising space on the Desktop Video."

The Desktop Video module allows an organization to send video directly to computer users with minimal bandwidth requirements. In addition, Desktop Video provides a unique opportunity for television stations to allow advertisers to benefit from the strong local network brand, while creating new, nontraditional revenue sources for the station.

"We launched a sales effort to land a local sponsor," said Kelly Dyer, general manager of NewsOK. "The contest kicked off at 9 a.m. and we had our first sponsor by lunchtime."

Digital Information Network was established in 1998, and has partnered with many national media groups, such as ABC Viacom, Meredith, Gray, Liberty, the New York Times, Freedom, and Nexstar. DIN established the first-of-its- kind severe weather warning system for personal computers. The system was fully operational during the horrific tornadoes that claimed 48 lives in Oklahoma on May 3, 1999. During the tornado warning, a local television station sent identical graphic, text and audio warnings to the personal computer as well as the television via DIN. The application was credited as a lifesaving tool for those working at their computers and not watching TV.

Digital Information Network has developed the next generation delivery system for media and business communication. When emergencies occur, authorized media personnel can reach citizens at their computers with interactive multimedia notification services. DIN delivers emergency alert graphics, weather warning maps and the ability to display photos and text of designated news content. Messaging can appear as scrolling text, pop-up alerts, and audio alerts.

For more information about Desktop Video or Digital Information Network, go to http://www.dininfo.com/ or call Digital Information Network directly at 1-405-627-8676.


Source: Digital Information Network

CONTACT: Scott Warren of Digital Information Network, +1-405-627-8676

Web site: http://www.dininfo.com/


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