CU Direct Connect Partners With the Denver Newspaper Agency and Cars.com

CU Direct Connect Partners With the Denver Newspaper Agency and Cars.com

DENVER, Feb. 25 /PRNewswire/ -- CU Direct Connect, an organization focused on providing value added services to credit union members, has formed a new alliance with the Denver Newspaper Agency and Cars.com to provide credit union members with an improved online vehicle information tool. This website, known as the Auto Resource Center, gives credit union members all the information they need to make an informed decision for their next vehicle purchase. The new co-branded website began in January 2005.

"The Denver Newspaper Agency and Cars.com are excited about working with CU Direct Connect. This partnership provides a unique opportunity for dealers to position their dealership and inventory in front of credit union members", said Fran Wills, Vice President of Interactive and Product Development for the Denver Newspaper Agency. "Cars.com dealers will benefit from being able to work more closely with CU Direct Connect's participating credit unions and the approximately one million members they represent."

The Auto Resource Center benefits the members by providing numerous ways to help them prepare to buy a vehicle. They can search new and used vehicle inventories, locate dealers, research vehicle values, read the latest news and receive consumer advice, understand their insurance options, get qualified for a loan amount and pursue financing through the credit union. In addition, the Auto Resource Center is a tool for dealers to create awareness and expose their inventory online to credit union members.

"Credit union members are relying on the web to make educated car-buying decisions. We want to provide our credit unions with the tools their members need to make a smart choice. Since the Denver Newspaper Agency and Cars.com have one of the most comprehensive and state-of-the-art auto websites in Colorado, it was a natural fit for us," said Steve Anderson, President/CEO of CU Direct Connect.

About CU Direct Connect/CUILA LLC

CU Direct Connect is a CUSO (Credit Union Service Organization), owned by 38 of Colorado's credit unions and has 22 additional credit union partners in Colorado and Wyoming. CU Direct Connect is an organization focused on providing value-added services to credit union members while simultaneously helping the credit union industry compete against other financial institutions. CU Direct Connect's product and service offering currently includes indirect lending, insurance, home mortgage, and real estate services. For more information, contact CU Direct Connect at 720-974-1311.

About the Denver Newspaper Agency

The Denver Newspaper Agency publishes The Denver Post and Rocky Mountain News under terms of a joint operating agreement designed to preserve editorial competition.

Source: CU Direct Connect

CONTACT: Robin Walker, Marketing Manager of CU Direct Connect,
+1-720-974-1363, rwalker@cuila.com; or Fran Wills, Vice President of
Interactive and Market Development of Denver Newspaper Agency,
+1-303-892-2745, fwills@denvernewspaperagency.com

Web site: http://www.cudirectconnect.com/

Web site: http://www.cars.com/

Web site: http://www.denvernewspaperagency.com/

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