Brenda Freeman Named Vice President, Consumer Marketing at VH1

Brenda Freeman Named Vice President, Consumer Marketing at VH1

NEW YORK, Feb. 7 /PRNewswire/ -- Brenda Freeman has joined VH1 as the Vice President of Consumer Marketing it was announced today by Nigel Cox-Hagan, Senior Vice President, Creative and Consumer Marketing, VH1.

As a key member of the team setting brand strategy for VH1 networks, Freeman will oversee all off-channel marketing for the company. She will work closely with many facets of VH1 including the Integrated Marketing, Ad Sales, Research and Press groups to maximize consumer awareness of VH1's networks, platforms and initiatives.

"Brenda is an innovative strategist and accomplished brand builder who brings a variety of experiences to her latest challenge," said Cox-Hagan. "We are very fortunate to have this fantastic individual helming our stellar, hardworking Consumer Marketing team.

Prior to coming to VH1, Freeman was Vice President, Affiliate Marketing, Entertainment Group for MTV Networks. She was responsible for implementing marketing strategy around affiliate efforts in brand promotion, distribution support, and local ad sales promotional support for Spike TV, Nickelodeon, Noggin, Nick GAS, NickToonsTV, Nick at Nite, and TVLand.

Before joining MTV Networks, she was Executive Director of Marketing and Special Events for ABC Radio Networks. Freeman was responsible for setting the brand and marketing strategy for the total Urban business in the company - positioning the organization to capitalize on the significant impact of Urban consumers. Her portfolio consisted of five nationally syndicated programs including the award winning nationally-acclaimed Tom Joyner Morning Show, a "Party With a Purpose," which is syndicated to African-American adults in over 115 markets nation-wide.

Before joining ABC Radio Networks, Freeman held a number of strategic marketing and product development and management positions for Frito-Lay and Pepsi-Cola, both divisions of PepsiCo. Preceding that tenure, she was a marketing, operations and financial executive for Mobil Oil in its consumer retail and distribution businesses.

Freeman earned a bachelor's of science degree in chemical engineering and a master's degree in marketing and finance, both from the University of Maryland.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits, and VH1 Country. Connect with VH1 at http://www.vh1.com/.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

Contact:
Maura Corcoran/VH1
212/846-6752



Source: VH1

CONTACT: Maura Corcoran of VH1, +1-212-846-6752

Web site: http://www.vh1.com/


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