Blogosphere is All A-buzz About Oscar(TM)

Blogosphere is All A-buzz About Oscar(TM)

New Media Strategies to Conduct Break-Through Online Study of Before - and After - Broadcast Buzz on Oscar Predictions, New Host and Format, and Hottest After-Party Stories

ARLINGTON, Va., Feb. 23 /PRNewswire/ -- New Media Strategies (NMS), an Arlington Virginia-based online intelligence and word-of-mouth marketing company, announced today that it is conducting an intensive study of the most popular entertainment and Oscar-focused blogs and online communities, to report on the latest Oscar buzz both before and after the February 27th telecast.

"The biggest night in Hollywood is also one of the most talked about events of the year for the blogosphere," said NMS CEO Pete Snyder. "Yes, the Internet is buzzing with millions of fans, but even more importantly for Oscar, buried in the blogosphere are tens of thousands of Hollywood and film industry insiders dishing about who is expected to win on Sunday night, and why. That is why Hollywood studios keep a careful eye on online discussion," stated Snyder.

Among the most popular entertainment and Oscar-focused blogs, NMS is finding that broadcast producer Gil Cates's proposed changes to the broadcast, Chris Rock's new gig as host, and perennial interest in Oscar fashions are fueling healthy interest in the Academy Awards, despite the widely held view that this year's races are less exciting than those in previous years.

"Chris Rock's somewhat controversial statements seem to be a tempest in a teapot and aren't generating much heat online, but nearly everyone wants to know, 'Will Chris be better than Billy?'" said NMS Online Entertainment Brand Manager Clay Dunn, speaking of comparisons to long-time Oscar host Billy Crystal.

In addition to following pre-broadcast conversations and buzz, NMS will also be following online conversations after the broadcast, to provide information on reaction to the winners and losers, favorite and least favorite parts of the broadcast (including best and worst speeches), best buzz about the fabled "after-parties" and how discussion about the awards this year compares to that in years past.

About New Media Strategies

New Media Strategies pioneered the online brand promotion and protection industry. An online marketing and communications firm, NMS uses the power of the Internet to give clients and their brands a competitive advantage online, while safeguarding their products and services from the effects of negative perceptions and attacks online. Working closely with some of the world's leading corporations and top studios in Hollywood, NMS has become the "eyes, ears, and voice" for many of the top brands online. Leading companies and organizations such as ABC, Dreamworks, HBO, McDonald's, The National Center for Missing and Exploited Children and USA Network all use NMS to add value to their brands and guard their bottom lines. Headquartered in Arlington, Virginia, NMS was founded by former pollster Pete Snyder, who also serves as CEO. NMS was recently featured in Washingtonian Magazine as one of the 50 Great Places to work in Washington, D.C., and listed as one of the Inc 500 Fastest Growing Companies in America in 2004. To learn more, visit http://www.newmediastrategies.net/.


Source: New Media Strategies

CONTACT: Sarah Nicholson, +1-202-298-7600, ext. 201, or Sarah@dbcpr.com,
for New Media Strategies

Web site: http://www.newmediastrategies.net/


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