BLOCKBUSTER Online(TM) Kicks Off Super Bowl Sunday With National Advertising Campaign

BLOCKBUSTER Online(TM) Kicks Off Super Bowl Sunday With National Advertising Campaign

Company Looks to Drive Awareness, Subscribers to Its Online Service

DALLAS, Feb. 4 /PRNewswire-FirstCall/ -- Beginning February 6, BLOCKBUSTER Online(TM) will launch a national advertising campaign to reinforce its position as the high-quality, low-price online DVD rental provider. The campaign, which includes pre- and post-game Super Bowl spots on FOX, as well as primetime network programming and national cable, features two commercials promoting the convenience of BLOCKBUSTER Online's Internet-based DVD rental subscription service. The campaign is scheduled to run Feb. 6 through Feb. 22.

"This is the first national broadcast advertising campaign for Blockbuster Online," said Shane Evangelist, Blockbuster Senior Vice President and General Manager of Blockbuster Online. "We believe the ads clearly and cleverly communicate the message that Blockbuster Online brings the movie store to your door. And what better day to kick off this new campaign than Super Bowl Sunday, when millions of viewers are tuned into their televisions?"

Doner, North America's largest independent advertising agency, headquartered in Detroit, produced the creative for the two 30-second spots, and Camelot Communications Inc. (CCI), based in Dallas, negotiated the media buy.

BLOCKBUSTER Online allows customers to select their movies online and receive and return unlimited DVDs by mail, up to three movies at a time, with no return dates or late fees, for one low monthly fee of $14.99 plus tax. Subscribers also receive two free in-store movie or game rentals per month, redeemable at participating BLOCKBUSTER stores. With one of the most comprehensive online title selections available, BLOCKBUSTER Online offers customers more than 30,000 titles. Consumers can log on to www.blockbuster.com to sign up for a free two-week trial of the three-movie- out plan from BLOCKBUSTER Online.

About BLOCKBUSTER

Blockbuster Inc. (NYSE:BBI)(NYSE:BBI.B) is a leading global provider of in-home movies and game entertainment, with more than 9,000 stores throughout the Americas, Europe, Asia and Australia. The company can be accessed worldwide at blockbuster.com .


Source: Blockbuster Inc.

CONTACT: Jerianne Thomas, or Jamille Bradfield, both of Blockbuster
Inc., +1-214-854-3190

Web site: http://www.blockbuster.com/


-------
Profile: intent