Antepo Extends Relationship with Public i for Strategic Public Relations and Integrated Marketing Services

Antepo Extends Relationship with Public i for Strategic Public Relations and Integrated Marketing Services

Enterprise Instant Messaging Pioneer Seeks to Expand 'Presence' in the Media Throughout 2005

NEW BRUNSWICK, N.J., Feb. 7 /PRNewswire/ -- Integrated marketing & public relations strategists Public i Partners (http://www.publicipartners.com/) today announced that Antepo, Inc. (http://www.antepo.com/) has extended its contract with Public i for strategic public relations and marketing services. Through the agreement, Public i will continue to spearhead Antepo's current marketing communications and media relations efforts, and support the launch of several new product and partnership announcements in the coming months.

Public i recently completed a successful campaign to launch Antepo's OPN System(TM) 4.5 product, part of the company's suite of instant messaging and presence solutions for the enterprise. The launch yielded media interviews and lab evaluations with top industry and vertical market press, including InfoWorld, CRN, Network World, Network Computing, eWeek, ServerWatch, and InstantMessagingPlanet.com, as well as briefings with leading analyst firms such as Gartner, META Group, and Forrester Research along with niche specialists Osterman Research, Nemertes Research, Radicati Group, and others.

In addition to outbound communications and media relations efforts, Public i will continue to contribute to Antepo's ongoing marketing efforts with copywriting and messaging development, media planning and buying services, and a speakers bureau program designed to secure placement of Antepo executives on panel, keynote, and expert roundtable discussions at targeted industry events and trade shows.

"Throughout our initial engagement, we were impressed with the technical acumen and public relations expertise the Public i team has brought to our account. As a result, we had them play an increasingly prominent role in our integrated marketing efforts as well. Today, Public i functions as a virtual extension of our own marketing department," said Maxime Seguineau, Chairman and CEO of Antepo. "We look forward to continuing and expanding our relationship with Public i to raise awareness of Antepo's impact on shaping the Presence technology and Enterprise IM market space."

About Public i

Public i was founded in 2003 to offer a new, integrated approach to public relations and marketing. Specializing in PR strategy and execution, the company works with a network of marketing partners to provide clients with everything they need to present themselves in the public eye -- delivering a cost-effective, cohesive marketing effort through a single source. The Public i team has launched successful PR and marketing campaigns for a range of clients in the technology, consumer, entertainment, retail, health care, and financial services industries as well as government and non-profit organizations. For more information, call 877-505-2258, or visit http://www.publicipartners.com/.


Source: Public i

CONTACT: Kevin McLaughlin of Public i, +1-877-505-2258, x902,
kmclaughlin@publicipartners.com

Web site: http://www.publicipartners.com/
http://www.antepo.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html


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