Activision's 'Tony Hawk's Underground 2 Presents Boom Boom HuckJam' to Air During Fox NFL Sunday's Super Bowl XXXIX Pre-Game Show

Activision's 'Tony Hawk's Underground 2 Presents Boom Boom HuckJam' to Air During Fox NFL Sunday's Super Bowl XXXIX Pre-Game Show

SANTA MONICA, Calif., Feb. 4 /PRNewswire-FirstCall/ -- Sports fans are getting a bonus hour of high-flying action on Super Bowl Sunday with the debut of "Tony Hawk's Underground 2 Presents Boom Boom HuckJam," an action sports event program sponsored by video game publisher Activision, Inc. (NASDAQ:ATVI). The one-hour special will air on Sunday, February 6 at 12 p.m. EST as a part of the coveted Fox NFL Sunday's Super Bowl XXXIX pre-game programming. The "Tony Hawk's Underground 2 Presents Boom Boom HuckJam" show was taped at the Glendale Arena in Phoenix, Arizona on January 14, 2005.

Featuring performances by pro skateboarders Tony Hawk, Bam Margera, Andy Macdonald, Bucky Lasek, Bob Burnquist, Sergie Ventura and Lincoln Ueda, BMX athletes Mat Hoffman, Jamie Bestwick, Kevin Robinson, Dennis McCoy, and John Parker, as well as top talent from motocross like freestyle bikers Brian Deegan, Ronnie Faisst, Dustin Miller and Drake McElroy, the Boom Boom HuckJam is the world's only action sports and music choreographed live-action touring event. At the heart of the show is a $1 million ramp system, which includes a massive half-pipe encircled by a motocross track, enabling motocross riders to launch over the skate ramp. In 2003 Hawk and his comrades added the Loop of Death to their ramp system, which also features a 30-foot freefall ramp.

Since its introduction in 1999, Activision's Tony Hawk franchise has remained one of the three largest sports video game franchises in the world. In 2004, the company launched the sixth game in the series, Tony Hawk's Underground 2, which was among the top 10 best-selling video games in North America for the year, according to NPD Funworld. The game, which was hailed as "the pinnacle of the series and a must for fans" by Game Informer magazine, catapults players into an all-out skating blitzkrieg led by skateboarding legend Tony Hawk and Bam Margera, the star of MTV's "Jackass" and "Viva La Bam." In the game, players are challenged to conquer sick terrain, wreak havoc and pull off mischievous pranks on and off their boards, as they embark on a crazy adventure where they make a variety of international cities their personal stomping grounds.

About FOX Sports

In just ten years of existence, FOX Sports has earned over 60 Emmy Awards for excellence in the presentation of the biggest sporting events on television, more than any other network during the same stretch of time. FOX Sports is the exclusive network broadcast rights holder for Major League Baseball, the exclusive network broadcaster of NFC regular-season National Football League games and a rights holder of NASCAR NEXTEL Cup racing. Beginning in 2007, FOX Sports begins an exclusive four-year agreement covering all media distribution and sponsorship rights with college football's biggest event, the Bowl Championship Series (BCS). David Hill and Ed Goren are the Executive Producers of FOX Sports.

About BBHJ, GP

BBHJ GP is a partnership founded in 2001 by Tony Hawk, Jim Guerinot and Pat Hawk. Guided by Tony Hawk's creation and vision, they have produced the world's only action sports and music choreographed live-action touring event featuring the best skateboard, BMX and Moto-X athletes in the world and continue to expand the brand Boom Boom HuckJam.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


Source: Activision, Inc.

CONTACT: Michelle Schroder, Director, Corporate Communications of
Activision, Inc., +1-310-255-2508, mschroder@activision.com

Web site: http://www.activision.com/

Company News On-Call: http://www.prnewswire.com/comp/007396.html


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