Wisconsin Researchers to Outline How Video Games Are Reshaping Business and Learning

Wisconsin Researchers to Outline How Video Games Are Reshaping Business and Learning

Madison-Based Sonic Foundry Uses Mediasite to Capture Provocative Presentation

for Live and On-Demand Viewing

MEDIA ADVISORY

WHO: Dr. James Paul Gee, Dr. Kurt Squire and Constance
Steinkuehler, all internationally recognized research
experts from the Academic Advanced Distributed Learning
Co-Laboratory in Madison, Wis., will present findings from
recent research on how the video gaming industry is
infiltrating today's business and learning environments.
Sonic Foundry will broadcast the event for both live and
on-demand viewing via Mediasite(TM), its rich media
presentation recorder. The event is sponsored by Accelerate
Madison, Wisconsin Technology Network and eInnovate, a
Milwaukee-based IT organization who will be simulcasting the
Web event to a live audience. This is the first
collaboration of a simultaneous Webcast of an event between
Madison-based Accelerate Madison and Milwaukee-based
eInnovate.

WHAT: Video games have been universally adopted by a huge and
powerful "gamer generation" comprised of more than
90 million 15- to 35-year olds in the U.S. alone. As a
generation of professionals that grew up on video games
moves into learning institutions and the workplace, a
fundamental shift is beginning to emerge in the way "gamers"
are influencing business and learning in today's society.
From the way in which software is developed, to the way
programs are viewed and deployed, to even the competitive
mindset that is engrained in "winning," it quickly is
becoming apparent that the influence of the gamer generation
is profound and reshaping the business and learning playing
fields.

The Academic Advanced Learning Co-Laboratory focuses on
creation and implementation of compelling learning content
via games and simulations, mobile learning, and repository
systems. Internationally recognized experts Dr. James Paul
Gee, Dr. Kurt Squire and Constance Steinkuehler, will
discuss and demonstrate current research, technology tools
and learning content, while addressing questions such as:

* Why are video games setting a new standard for learning?

* How, and why, do modern video games reflect cutting-edge
research on learning?

* What are the implications for the workplace and learning?

WHERE/ Thursday, January 20, 2005 -- 5 p.m. CT (networking
WHEN: reception);
6:30 to 8 p.m. CT (presentation)
Fluno Center for Executive Education
601 University Avenue
Madison, Wisconsin
To register for in-person attendance:
Online: www.acceleratemadison.org
Email: info@acceleratemadison.org
Phone: 608-213-3939
To register for the Webcast (interested parties can access
it via the "Webcasts tab") at
http://www.acceleratemadison.org/

Admission: $30 non-members; $10 students; no charge for
members of Accelerate Madison
There is no fee to view the Webcast.


PRNewswire -- Jan. 19


Source: Sonic Foundry

CONTACT: Terri Douglas, +1-303-581-7760, ext. 18,
tdouglas@catapultpr-ir.com, for Sonic Foundry; or Jan Moen, executive director
of Accelerate Madison, Inc., +1-608-213-3939, info@acceleratemadison.org; or
Judy Brown, director of Academic Advanced Distributed Learning Co-Laboratory,
+1-608-263-9270, judy@academiccolab.org; or Barbara Elliott Eaves, executive
director of eInnovate, +1-262-646-4494, www.einnovate.org

Web site: http://www.acceleratemadison.org/
http://www.einnovate.org/


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