Results From First US XOGO-based Promo Surpass All Expectations

Results From First US XOGO-based Promo Surpass All Expectations

38% Redemption Rates - 85% Repeat Visitor Figures - Achieved

NEW YORK and LONDON, January 6/PRNewswire-FirstCall/ -- Electronic Game Card, Inc. (OTCBB:EGMI), a leading rewards based digital
games company, today released the results of its first US client promotion
structured around its XOGO electronic GameCard.



For a four-day period in November, the award winning Chicago radio
station, 93XRT, ran an "on and off air" XOGO based promotion aimed at driving
traffic to its popular website, www.WXRT.com.



Central to the promotion was the street distribution by hand of 4,000
XOGO electronic GameCards at high traffic locations across Chicago - each
GameCard containing 28 plays. Over the course of the following four days 1500
unique users (38% of GameCards issued) visited the WXRT website to see if
they had a winning combination.



Further, 85% of visitors subsequently revisited the site - on average 4.2
times - over a seven-day period. And despite early reservations about whether
the public would understand how to use the GameCards, the radio station
received no complaints - the GameCards proving completely intuitive to play.



John Bentley, CEO of Electronic Game Cards Inc., commented,



"We are pleased that the promotion has generated such impressive results
for the client. This represents an important step forward in the adoption of
our unique GameCard product by the sales promotion and direct marketing
industry - particularly for broadcast and on-line based promotions -and
follows the card's success in other areas of public acceptance."



Prizes and competitions are a $42 billion rapidly growing sector of the
US sales promotion industry. XOGO electronic GameCards offer a contemporary,
interactive digital sales promotion tool that are the size of a US driving
license, each weighing less than half an ounce. Adding greater perceived
value to any promotional campaign, GameCards are easy and entertaining to
play, GameCards being activated and played by simply pushing touch pads on
the card.



About Electronic Game Card



Electronic Game Card, Inc., is a listed corporation (OTCBB: EGMI)
distributing reward based digital games. Electronic Game Card owns a unique
proprietary US pocket sized digital game platform known as an electronic
extended play GameCard which has multiple applications for several
industries. These include the "instant" lottery and charitable markets as
well as the sales promotions reward and competition markets. EGC has
developed its sales promotion range under the XOGO brand
http://www.electronicgamecard.com/.



Source: Electronic Game Card, Inc.

WXRT Contact: Sean Smith, +1-773-777-1700, smith@wxrtwscr.cbs.com; EGC Contacts: Press relations, David Owen (gth media), +1-212-672-1870, david@gthmedia.com; Toby Hall (gth media), +41-22-747-7501, toby@gth.co.uk; Corporate, John Bentley, +1-646-723-8936, (EGC - CEO), John.Bentley@electronicgamecard.com


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