PRSA-SV Luncheon: What to Do When 60 Minutes Comes Calling: From a Producer Who Should Know

PRSA-SV Luncheon: What to Do When 60 Minutes Comes Calling: From a Producer Who Should Know

SANTA CLARA, Calif., Jan. 25 /PRNewswire/ --
WHEN: Friday, January 28th. Registration is from 11:30 - Noon.
Program will run from Noon to 1:30 p.m. (Lunch will be served.)

WHAT: As the Internet and global communications compress news cycles
around the world and heat up the intensity of focused coverage
on your poor, sometimes misunderstood company, a problem can
quickly become a crisis -- affecting your company's valuation,
reputation and brand. Lee Zeidman, a veteran newsperson and
expert at neutralizing potentially negative coverage, will
share war stories and the secrets of how to help your top
executives or clients take control of every interview with the
confidence to face-off against the toughest of interviewers on
the planet.

You will learn:

-- How to respond on a moment's notice to 60 Minutes or anyone else with a
camera.
-- What reporters really want, think and need to make your company part of
their story or, conversely, how you can influence having your segment
left on the cutting room floor if that's your goal.
-- Most importantly, how to work with your execs to win and turn that
problem (potential crisis) into an opportunity (positive coverage)
reinforcing your company's reputation.

WHERE: Santa Clara Hilton, 4949 Great America, Santa Clara, CA 95054:
At the corner of Great America Parkway & Tasman Drive.
Directions: http://www.hiltonsantaclara.com/location/

PRICE: $32 PRSA-SV chapter members, $40 non- members, $25 PRSSA
students. Price includes lunch. Walk-ins: $45 (Limited space
available, cash/checks only.)

REGISTER: Online: http://www.acteva.com/booking.cfm?binid=1&bevaID=79328
or as a walk-in (If walking in please make checks payable to:
PRSA - Silicon Valley).

QUESTIONS: Dave Black 650-228-5163, dblack@vocecomm.com or Katherine
Potter 408-792-1168 kpotter@calpine.com

About PRSA: The mission of the Silicon Valley Chapter of the Public Relations Society of America (PRSA) is to bring together public relations professionals for the purpose of education, professional enhancement and networking. The Silicon Valley Chapter of PRSA represents many of the best and brightest communications minds in the world's center of innovation and technology.

About The Presenter: Lee Zeidman, former producer, '60 Minutes' & '48 Hours'; Founder, Z=C3

Zeidman has more than 20 years of experience in the news business, and was an original member of the team that helped launch CNN in 1980. Having reported on-camera for CBS, CNN and ESPN, Zeidman is a self-described 'recovering journalist' now informally known by many in Silicon Valley and around the world as 'media trainer to the stars.' With the launch of Z=C3, Zeidman and his team help many of the most recognizable names in corporate America manage their controversial issues, before -- and sometimes after -- they've become a crisis.


Source: PRSA - Silicon Valley

CONTACT: Dave Black for PRSA - Silicon Valley, +1-650-228-5163, or
dblack@vocecomm.com


-------
Profile: intent