Bear Rock(TM) Cafe Launches New Company Website

Bear Rock(TM) Cafe Launches New Company Website

Fresh, New, and Informational Website Coincides With Launch of Guest Club and Franchise Development Initiatives

CARY, N.C., Jan. 25 /PRNewswire/ -- Bear Rock(TM) Cafe, the 33 unit quick casual bakery-cafe concept, announced it has launched a new company website at www.bearrockcafe.com. Bear Rock's new website debuted to coincide with the launch of their new Bear Rock Guest Club, a loyalty-building email marketing program, as well as a new mountain cafe branding approach.

Bear Rock Cafe's website received an updated look and feel to match the relaxed, mountain cafe environment of Bear Rock Cafe. New features of the site include a Bear Rock Guest Club sign up, franchise location customizable pages, and franchise development opportunities.

"We wanted to bring more of the feeling and ambiance of our restaurants to our website," said Gary Bryant, Bear Rock Foods, Inc., President and Chief Executive Officer. "Our new site effectively conveys Bear Rock's unique selling proposition and communicates through words and images what makes Bear Rock different and special. The end result is that the website branding reinforces that Bear Rock Cafe is a truly compelling dining choice and well as franchise opportunity," he continued.

ClickCulture LLC., creators of the new Bear Rock website, is a Raleigh- based integrated marketing firm specializing in technology. "We are very pleased to have been chosen to work with Bear Rock Cafe on this project," said Lloyd Jacobs, CEO of ClickCulture. "This organization already has a valued reputation within the community, and I am confident that their new website and e-marketing tools will increase the connection with their loyal guest following as they grow Nationwide."

The fresh new informational website features up-to-date franchising information designed to help prospective franchisees and real estate developers learn about franchising opportunities with Bear Rock Cafe. "The new website now gives all audiences interested in our franchising opportunity the most current information, and demonstrates our commitment to helping developers get the information they need, when they need it," said Bryant. "Our goal is to continue to connect better with our consumers, franchisees and others who wish to learn more about us, and the new website is a great platform to do this."

Bearrockcafe.com gives guests the opportunity to join the new Guest Club which offers periodic club member special discounts and coupons. "Our new Guest Club program enables us to build long-term relationships between Bear Rock Cafe and our guests with on-going branding, communications and offers," says Bryant. "Franchisees can even use the system to communicate to their own guests in their own market with news and offers, making this system very effective for local marketing," he continued.

Bear Rock Cafe is a quick-casual bakery-cafe featuring fresh, hand-crafted sandwiches, garden fresh salads, oven fresh breads, hot and savory soups, baked potatoes, and a full assortment of delectable desserts. The Bear Rock Cafe menu also includes Healthy Trends low carb and low fat items and a Kid's Menu which includes a create-your-own sandwich. Bear Rock Cafe is also well- known for catering trays and boxed lunches for office or home.

About ClickCulture

ClickCulture is a Raleigh-based integrated marketing firm specializing in technology. With deep roots in e-commerce, website design, web development, and user-interface design, the company offers a full spectrum of marketing services including graphic design, collateral design, high-tech advertising, communications, point-of-purchase, and point-of-sale services. ClickCulture can be found on the Internet at www.clickculture.com.

About Bear Rock(TM) Holdings, Inc.

Bear Rock(TM) Holdings, Inc., is a North Carolina-based parent holding company with corporate support center headquartered in Cary, N.C. Founded in 1997, Bear Rock Cafe has built a loyal following of customers who enjoy its fresh foods, friendly service and gathering-place environment. There are seven company-owned and 26 franchised Bear Rock Cafes located in nine states across the nation. For more information about the company, franchising, and nutritional information visit www.bearrockcafe.com.


Source: Bear Rock Cafe

CONTACT: Linda Duke, +1-415-492-4534 or duke@dukemarketing.com, for Bear
Rock Cafe

Web site: http://www.bearrockcafe.com/


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