***Preview Upcoming Lay's Super Bowl Ad***

***Preview Upcoming Lay's Super Bowl Ad***

Video Feed: Lay's, America's Favorite Potato Chip, Returns To The Super Bowl

With A New Ad Featuring MC Hammer

Super Bowl Ad Directed by Spike Lee

SATELLITE FEED:

Thursday - January 27th, 2005
1:00 PM - 1:15 PM ET
IA 5
Transponder 7
C-Band
Downlink Freq: 3840 Vertical

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FORMAT: B-roll With Extra Soundbites



ADDITIONAL RESOURCES: Video, hard copy requests, contact information and more available at http://www.prnewswire.com/broadcast/20936/press.shtml

STORY SUMMARY:

Lay's potato chips is delivering 30 seconds of star power during Super Bowl XXXIX, as a new spot directed by Spike Lee and starring MC Hammer will air during the second quarter of the big game. The new commercial marks the second consecutive Super Bowl for Lay's, America's favorite potato chip.

The Lay's ad, entitled "Fence," tells the classic story of the grumpy neighbor who won't return the kids' ball after it lands in his yard. Only after a bag of Lay's potato chips is thrown over the fence does the neighbor return the ball. Moved by the irresistibility of Lay's, the neighbor throws back other items that have been missing for years. Along with the kids' dog "Scruffy" and their Dad's 1972 Chevy Impala, is 80s throw back MC Hammer -- a surprise to the kids who are a bit young to recognize this "blast from the past."

SOUNDBITES:
-- Spike Lee, Chairman and Chief Creative Officer for SpikeDDB
-- MC Hammer
-- Theresa Howard, Ad Marketing Reporter with U.S.A. Today

B-ROLL INCLUDES:


Lay's Super Bowl commercial***Behind-the-scenes look at the shooting of commercial***

VIDEO PROVIDED BY: Frito-Lay North America

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 800.653.5313 EXT, 3


PRNewswire -- Jan. 27

Video: http://www.prnewswire.com/broadcast/20936/press.shtml
Source: Frito-Lay North America


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