LL Cool J Hits New York City Nightlife in New Television Ad For Caress(R) Body Wash

LL Cool J Hits New York City Nightlife in New Television Ad For Caress(R) Body Wash

The Hip-Hop Star Gives Women with 'Skin to be Seen In' VIP access in new commercial

GREENWICH, Conn., Jan. 27 /PRNewswire/ -- Legendary actor/rapper LL Cool J has always been known as a ladies man, so it should come as no surprise that he is walking the red carpet with two sexy women on his arm in a new :30 television spot for Caress(R), the line of women's body washes and bars. The ad showcases the "star power" of Caress-radiant skin and how having "skin to be seen in" and the attitude to match gives these women access to one of NYC's hottest nightclubs -- with a little help from LL, of course!

In the spot, titled "Limo," two gorgeous women with glowing skin and sexy style arrive at a NYC club to the disappointing sight of a long line at the velvet ropes. But they won't let that ruin their evening on the town. When they spot a stretch limo arrive in front of the club, they quickly decide to seize the moment and jump into the limo. To their surprise they find it belongs to hip hop legend LL Cool J and as he steps on to the red carpet, the women join him without hesitation. On LL's arm, they bypass the crowds and flashing paparazzi and head straight through the VIP entrance into the club. Once the trio is safely inside, the women smile at each other knowingly and then "take off" into the club, leaving their stunned celebrity escort behind.

"These ladies were confident and beautiful ... they knew what they wanted and went after it," said LL Cool J. "Making this spot with Caress was really cool; the club setting, the energy and, of course, the gorgeous women showing off their sexy skin."

The commercial brings the alluring Caress woman to life and demonstrates what can happen when she feels beautiful in her skin and has the confidence to shine, even in the face of celebrity.

"The Caress woman knows that looking good and feeling good can give her the confidence to overcome obstacles and seize her moment in the spotlight," said Anne Jenson, Caress Brand Director. "Thanks to Caress, she feels glamorous and ready to walk the red carpet. We believe this new spot featuring LL Cool J captures that spirit perfectly."

The ad, created by J. Walter Thompson, New York, will hit airways early February and can also be viewed on the Caress website at http://www.caressskin.com/.

LL Cool J is an entertainer who has succeeded in crossing into all mediums of entertainment. Regarded as one of the most successful rap artists of all time, he received a 2004 Grammy nomination for his 11th record, "The DEFinition," for Best Rap Album of the year. He was most recently seen on the big screen in the action blockbuster "S.W.A.T." and will be seen in the films "Edison" and "Slow Burn" later this year.

CARESS BACKGROUND

Caress(R), the skincare brand known for products that leave skin silky soft and smooth, offers an exceptional variety of moisturizing body bars and body washes including its original, Natures Silk. A global Unilever brand and trusted beauty brand for more than 30 years, Caress(R) is the No. 2 beauty bar in the market. Caress is available in food, drug, mass outlet, club and value stores nationwide.

For more information, please visit http://www.caressskin.com/ or http://www.unilever.com/.

Contact: Buffy Davis-Hersly Stacie Bright
Weber Shandwick Unilever HPC
212-445-8133 203-625-1130
bdavis-hersly@webershandwick.comStacie.bright@unilever.com


Source: Unilever

CONTACT: Buffy Davis-Hersly of Weber Shandwick, for Unilever,
+1-212-445-8133, bdavis-hersly@webershandwick.com; or Stacie Bright of
Unilever HPC, +1-203-625-1130, Stacie.bright@unilever.com

Web site: http://www.unilever.com/
http://www.caressskin.com/


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