New Senior VP Joins Tiger Telematics(R) From Sony Europe

New Senior VP Joins Tiger Telematics(R) From Sony Europe

LONDON, January 27/PRNewswire-FirstCall/ --

- Management structure bolstered with appointment of VP of
Worldwide Sales



Gizmondo Europe Ltd, subsidiary of Jacksonville, Florida-based
Tiger Telematics Inc (OTC: TGTL; OTC: TGTL.PK), is pleased to announce Mike
Morgan will be joining the Tiger Telematics management team as Vice President
of Worldwide Sales for Gizmondo from the 1st February 2005. Responsible for
developing and implementing the company's dynamic go-to-market strategy, he
will also spearhead driving sales through international retail, distribution
and specialist channels, whilst engineering the company's expansion into new
territories.



Morgan joins from Sony Europe where he was responsible for the
foundation of their commercial business. As a member of Sony Europe's Sales
and Marketing Platform management team, he developed Sony's commercial
end-customer and channel strategies and business model, leading to the
creation of commercial channel sales and marketing organizations across much
of Western Europe. Additionally, he was responsible for developing and
launching the Sony '1' channel program in Europe.



Prior to joining Sony, Morgan spent 9 years with Compaq and
then the 'new' HP in various senior sales and marketing management roles
including Channel Business Unit Director for Compaq UK and Ireland, and
Director of Hewlett Packard's Enterprise Channel business in Europe, Middle
East and Africa following the merger.



Morgan's formative career was spent with General Computer
Corporation, Rank Xerox and Pitney Bowes. He was also a Commissioned Officer,
and trained as a pilot in the Royal Air Force.



Mike Morgan, VP of Global Sales, Gizmondo, says: "Gizmondo is
a dynamic company with a genuinely exciting product. A great deal of
groundwork has been done already for the spring launches, and there are still
many global channels to develop. I'm confident my experience will benefit the
operational structure of both companies, as well as their continued growth."



Carl Freer, Managing Director, Gizmondo, says: "We are
delighted to have Mike with us and welcome him to the management team. His
considerable industry knowledge, garnered with both Sony Europe and Compaq,
will prove an invaluable asset as we introduce the Gizmondo to market and
develop strategies to extend the product portfolio."



The Gizmondo is powered by Microsoft Windows CE advanced
real-time operating system, boasting a 2.8-inch TFT colour screen with a
Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 NVIDIA
graphics accelerator. It provides cutting-edge gaming, multimedia messaging,
an MP3 music player, Mpeg4 movie playing capability, a digital camera and a
GPRS network link to allow wide-area network gaming. Additionally, it
contains a GPS chip for location-based services, is equipped with Bluetooth
for use in multi-player gaming and accepts MMC card accessories.



The Gizmondo device and its games are currently launching in
the U.K. and in North American and Continental Europe markets during the
spring of 2005.



About Tiger Telematics and Gizmondo



Gizmondo Europe Ltd. is an owned subsidiary of Tiger
Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile
entertainment device. Launched in 2004, the gaming device includes built-in
music, video, messaging and picture functions and GPS.



Tiger Telematics is a designer, developer and marketer of
mobile telematics systems and services that combine global GPS functions and
voice recognition technology to locate and track vehicles and people down to
street level in countries throughout the world. The systems are designed to
operate on GPS and are currently being marketed to GSM current and potential
subscribers, primarily by the company's United Kingdom based subsidiaries.



www.gizmondo.com



www.tigertelematics.com



The names of actual companies and products mentioned herein
may be the trademarks of their respective owners.



Except for historical matters contained herein, the matters
discussed in this press release are forward-looking and are made pursuant to
the safe harbour provisions of the Private Securities Litigation Reform Act
of 1995. Investors are cautioned that these forward-looking statements
reflect numerous assumptions and involve risks and uncertainties that may
affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and
cause actual results to differ materially from these forward-looking
statements. Among the factors that could cause actual results to differ are
Tiger Telematics Inc.'s operating history; competition; low barriers to
entry; reliance on strategic relationships; rapid technological changes;
inability to complete transactions on favourable terms; the schedule and
sell-through for new software release; consumer demand for video game
hardware and software; the timing of the introduction of new generation
competitive hardware systems, pricing changes by key vendors for hardware and
software and the timing of any such changes, and the adequacy of supplies of
new software product and those risks discussed in the Company's filings with
the SEC.



In light of the risks and uncertainties inherent in the
forward-looking statements, these statements should not be regarded as a
representation by Tiger Telematics, Inc. or any other person that the
projected results, objectives or plans will be achieved. Tiger Telematics,
Inc. undertakes no obligation to revise or update the forward-looking
statements to reflect events or circumstances after the date hereof



Source: Tiger Telematics, Inc

For further information please contact: Global Media: James Beaven, Indigo Pearl, For and on behalf of Tiger Telematics, Inc. and Gizmondo Europe Ltd., +44-208-964-4545; Michael Carrender, CEO, Tiger Telematics, Inc., +1-904-279-9240


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