Infopia Creates the Trade-In System(TM) for eBay Users

Infopia Creates the Trade-In System(TM) for eBay Users

Infopia's New Trade-In System(TM) Enables eBay PowerSellers to Give Automated Quotes on Pre-Owned Merchandise Within Item Listings

SALT LAKE CITY, Jan. 25 /PRNewswire/ -- Infopia, a leading provider of e-commerce solutions, announced today that the new, patent pending Trade-In System(TM) is available to all eBay PowerSellers. This new capability is designed as an inventory sourcing tool with the ability to capture inventory from the entire eBay community. When combined with website trade-in functionality, PowerSellers have the potential to realize a new high-margin inventory source while reducing per item back-end management.

Research from Infopia indicates that the new Trade-In System changes buyer behavior when bidding on listings(1). Because a buyer sees the amount of credit or cash they can receive for similar items they currently own, they are often inclined to increase their bid. This trade-in capability, when spread across all listings of a company, can also increase brand awareness -- which fuels increased first time, as well as repeat business.

An interesting aspect of these new trade-in capabilities is that they open up vast new possibilities for inventory acquisition. By utilizing an attribute-based database of product information, companies are able to quickly quote the value of a trade-in. Once the item is received through reverse logistics(2), it is then easily listed on eBay. Through Infopia's Marketplace Manager(TM) solution that has enhanced inventory management capabilities, items take just one step back to the eBay marketplace. Because the customer creates the initial item in Marketplace Manager via the trade-in website, companies can save a significant amount of labor dollars associated with item entry and management.

Initial users of the Trade-In System have had significant success. Titanium PowerSeller Dallas Golf -- who is part of an eBay golf community that accounts for one in three pre-owned golf clubs bought in the United States -- has found the Trade-In System to be business-changing. "With the Trade-In System, we've capitalized on a new source of inventory -- increasing revenue by over 200 percent," said Chris Smith, E-Commerce Manager for Dallas Golf. "It's simply one of the smartest innovations in e-commerce I've seen come along in a great while." Dallas Golf uses the Trade-In System for one-on-one transactions, affiliate storefronts, and manufacturer redirect trade-ins.

Bjorn Espenes, President and CEO of Infopia, points out that the Trade-In System is a powerful tool in gaining market share. "We've found that the most successful users of the Trade-In System not only acquire inventory from their customers, but also acquire inventory from customers of their traditional competitors. With an average 90 percent markup on items and the ability to take just one step back to the eBay marketplace, the Trade-In System is giving PowerSellers an important competitive advantage in terms of potential profits."

You can find out more about Infopia's Trade-In System at
http://www.infopia.com/products/tradein.shtml

About Infopia -- Infopia is an innovative leader in e-commerce solutions. It is through this innovation that Infopia enables companies to increase revenue, grow profits, and improve the quality of their services. Infopia is an eBay Certified Solution Provider and one of the select members of eBay's Advanced Solutions Program. Over that past several years, Infopia has won several e-commerce solution awards, such as the eBay Star Developer Award and the Marketing Experiments Journal, Top Performer Award. To find out more about what an innovative e-commerce solution can do for your business, contact Infopia at 888.337.6352 or at Infopia.com.

(1) Research was gathered by Infopia over several months and across
several client accounts in which it was found the average sale price
increased in listings with trade-in functionality.

(2) Reverse logistics is defined as the consumer shipping an item to the
"seller" to be used as inventory.



Source: Infopia

CONTACT: David Platt of Infopia, Inc., +1-801-990-4735,
dplatt@infopia.com

Web site: http://www.infopia.com/


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