IDG Grows Relationship with TACODA as Macworld.com Picks AMS

IDG Grows Relationship with TACODA as Macworld.com Picks AMS

World's Leading Technology Media, Research and Event Company Selects TACODA Technology for Second Major Site

NEW YORK, Jan. 11 /PRNewswire/ -- TACODA, the online industry pioneer in behavioral targeting and audience management, today announced that International Data Group (IDG) has expanded its relationship with TACODA as Macworld.com has selected Audience Management Services (AMS) for its family of web sites.

Macworld.com is part of IDG's Mac Publishing, LLC, which publishes the world's leading independent Macintosh publication and web sites. Every month the Mac Publishing web presence garners an average of 1.6 million unique visitors. Just recently, IDG's InfoWorld became a TACODA customer and now, with the addition of Macworld.com, IDG can leverage audience segments across multiple properties.

"The Apple Market is expanding and reaching a far greater range of users than ever before," says Doug Detlefsen, Macworld's Associate Publisher - Online. "With TACODA we can identify users who indicate strong interest in certain aspects of the market, group these users into audience segments, and allow advertisers to target these segments. Targeted advertising buys increase efficiency for the client and improve its return on investment. TACODA provides us a simple, cost effective, way to bring this benefit to our clients."

"We are pleased to expand our relationship with another IDG company," says TACODA CEO Dave Morgan. "Technology expertise and IDG are practically synonymous in the Internet industry. We know that continued acceptance of AMS by IDG sites speaks volumes about the success of our own technology."

TACODA's flagship Audience Management Services help web publishers, particularly those with large user bases, create comprehensive profiles of site visitors which can be grouped into audience segments of interest to particular advertisers. A combination of demographic data and user behavior results in constantly refreshed audience segments that marketers can target with precision and efficiency. Profiles can be regrouped to meet the specific targeting needs of marketers. TACODA's comprehensive targeted marketing technology and enhanced ad-reporting helps publishers collect data about people who visit their Web sites, analyze that data for behavioral, demographic and other attributes to create advertiser-valued audience segments, and target online and offline ads, email, direct mail, and other content to those segments.

Mac Publishing, LLC publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches over a million Macintosh professionals and enthusiasts while the Mac Publishing Web presence garners an average of 1.6 million unique visitors. The Mac Publishing sites include: Macworld.com, MacCentral.com, PlaylistMag.com, and JavaWorld.com. Headquartered in San Francisco, Mac Publishing LLC is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Macworld, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries.

More than 2,700 TACODA-enabled Web sites reach over 80 percent of the US Internet audience each month. TACODA has nearly three-dozen corporate customers, mostly Fortune 1000 businesses, and includes thirteen of the top 20 newspaper companies in the US. Among its clients are: NYTimes.com; Boston.com; IDG's Infoworld; Cox Newspapers; The Weather Channel's weather.com; Gannett's USAToday.com; iVillage; The Tribune Company; The Associated Press; E.W. Scripps Company's Scripps Networks and Scripps Newspapers; McGraw-Hill's BusinessWeek.com; Primedia's About.com; Belo Interactive; USNews.com; Forbes.com; Advance Publications' Advance Internet; Media General; Hearst Corporation's Albany Times-Union.com, Houston Chronicle and SFGate.com; Hollinger International's Chicago Sun Times; Landmark Communications' Pilot Online; 2,000-site ad network BURST! Media; Morris Communications; Tech Tracker; PlanetOut; Canada's Torstar; Bizjournals.com, the new media division of American City Business Journals and The Copley Press Inc.


Source: TACODA

CONTACT: George H. Simpson Communications, +1-212-309-9068, or mobile,
+1-203-521-0352, george@TACODA.com

Web site: http://www.tacoda.com/


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