Frank Rosales Named President of Discovery Commerce

Frank Rosales Named President of Discovery Commerce

- Discovery's Retail and Licensing Businesses Post Solid Gains in 2004 -

SILVER SPRING, Md., Jan. 25 /PRNewswire/ -- Discovery Communications, Inc. today announced that Frank Rosales has been named President of the company's retail and licensing division, which now will be known as Discovery Commerce. The announcement was made by Judith A. McHale, President and CEO, Discovery Communications, to whom Rosales will report.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050125/DCTU045 )

"I'm delighted to drop the 'acting' from Frank's title. Under his direction over the past year, the division turned in an impressive performance and is on track to achieve further gains in 2005. This is a testament to Frank's leadership and management skills. I look forward to his continued efforts to reinforce and expand Discovery branded products around the world," McHale said.

Discovery's retail and licensing businesses demonstrated robust growth in 2004. Discovery Channel Stores, e-commerce and direct businesses all posted double-digit increases for the holiday season and solid increases for the year. Discovery's Global Licensing business launched an expanded assortment of branded products and achieved profitability for the first time and both retail and licensing divisions are well positioned to achieve significant gains in 2005.

As President of Discovery Commerce, Rosales will provide strategic direction and vision for all of Discovery's retail, e-commerce, t-commerce and licensing businesses. He also will spearhead the search for new ways to leverage Discovery brands in the consumer marketplace through third-party retailers, expanded global licensing endeavors, and emerging digital platforms.

"I am excited to be given the opportunity to build on our success and to find new ways to reinforce Discovery's connection to consumers. I am fortunate to work with a highly knowledgeable, dedicated and motivated team and am confident that we can continue to grow our business and add value to the Discovery brand."

Rosales joined Discovery in 1997 as Chief Financial Officer for Discovery Channel Stores. Most recently, he served as Acting President of Discovery Consumer Products. A 25-year retail veteran, Rosales has served in a number of finance and operations roles throughout his career. Immediately prior to joining Discovery, Rosales was Chief Financial Officer for The Picture People, a mall-based family portrait studio.

Rosales graduated in 1980 from San Jose State University with a Bachelor of Science degree in Business Administration majoring in Marketing. He will relocate from the San Francisco Bay area and will be based at DCI headquarters in Silver Spring.

Discovery Communications, Inc. is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 165 countries and territories with over one billion cumulative subscribers. DCI's 65 networks of distinctive programming represent 21 entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Español, Discovery HD Theater and FitTV. DCI's other properties consist of Discovery Education, Discovery.com and 120 Discovery Channel retail stores. DCI also distributes BBC America in the United States. DCI's ownership consists of four shareholders: Liberty Media Corporation (NYSE:L), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman.

Discovery Commerce is the retail and licensing arm of Discovery Communications, Inc. Discovery Consumer Products' offerings extend the Discovery experience to a worldwide audience through a broad array of entertaining and informative products and services. Discovery's retail channels include a nation-wide chain of Discovery Channel Stores, a seasonal Discovery Channel Store catalog, robust online shopping (discoverystore.com) and direct-response businesses, and strategic third-party retail and merchandising partnerships. Discovery Licensing translates network brands into a wide variety of innovative product lines that are sold through well- known, third-party retailers in both domestic and international markets. These offerings reflect Discovery's core programming genres of science and technology, health, nature, history, travel and exploration. Discovery- branded consumer products are currently available in 80 countries and 28 languages.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050125/DCTU045
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Discovery Communications, Inc.

CONTACT: Pamela A. Rucker, +1-240-662-4110, Pamela_Rucker@discovery.com,
or Michelle Russo, +1-240-662-2901, Michelle_Russo@discovery.com, both of
Discovery Communications, Inc.

Web site: http://www.discovery.com/


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