eHarmony and ThirdAge Partner to Help 40+ Year Olds Find Lasting, Loving Relationships

eHarmony and ThirdAge Partner to Help 40+ Year Olds Find Lasting, Loving Relationships

ThirdAge to Provide Baby Boomers Access to eHarmony's Relationship Service and Customized Content

PASADENA, Calif. and BOSTON, Jan. 10 /PRNewswire/ -- eHarmony, the Internet's premier relationship service, and ThirdAge, Inc., the only online content, marketing and research company focused exclusively on Baby Boomers, today announced a partnership to provide branded access to eHarmony's patented Compatibility Matching System(TM) to millions of Baby Boomers via ThirdAge.com. In addition, exclusive content developed specifically for those over 40 who are looking for lasting, loving relationships will appear on ThirdAge.com. Terms of the agreement were not disclosed.

Baby Boomers represent the fastest growing and wealthiest segment of the population. Increasingly, they are finding themselves single. In fact, more than one-third of the 97 million Americans over 45 are unattached and are turning to the Internet for love. eHarmony's expertise in helping members fall in love and develop successful relationships make it an ideal resource for the ThirdAge audience, who are overwhelmingly seeking long-term, committed relationships - not casual bonds.

"eHarmony is the only online service to focus specifically on relationship building - a distinction of enormous significance to our Baby Boomers - who know a thing or two about love," said Sharon P. Whiteley, CEO of ThirdAge. "As business partners eHarmony and ThirdAge are 100 percent compatible as both parties offer a best-in-class service, intrinsically understand the values, desires and dreams of the over 40 generations and share a commitment to improving and enhancing their lives."

"ThirdAge is committed to helping millions of Baby Boomers realize that the years beyond 40 can be a time of possibility and opportunity, not limitation," said Greg Forgatch, CEO of eHarmony. "With eHarmony's proven matchmaking technology, we will help establish meaningful relationships for thousands of individuals who are past the point of simply looking for a date."

eHarmony is an online relationship service - as opposed to the many dating sites on the Internet - and is focused on helping singles of all ages find lasting and loving relationships. To help single Baby Boomers achieve this goal, Dr. Neil Clark Warren, the founder of eHarmony, will be contributing focused content to the ThirdAge web site.

"By this point in their lives, people are finished with games," said Dr. Warren. "They may have been through a first marriage or relationship, and they recognize what's really important for success. I'm glad we can assist this growing group of people to better understand and meet their relationship requirements."

About ThirdAge

Founded in 1996, ThirdAge Inc. is the only online content, marketing and research company focused exclusively on Baby Boomers and "Mid-Lifers" - the over 130 million 40+ year-olds who account for 44 percent of the U.S. population and comprise the wealthiest generations in history. In fact, those

over 45 years old currently control over 50% of total US spending estimated at more than $2 trillion annually.

The ThirdAge website at http://www.thirdage.com/ is rich with content that address issues, interests and priorities most important to Baby Boomers, including: relationships, romance, health, learning, work, finances and personal growth. Along with sister site http://www.menopause-online.com/ ThirdAge is transforming the stereotypical voice of aging from one of limitation to that of possibilities.

With offices in Boston and San Francisco, ThirdAge is privately held.

About eHarmony


With over six million users, eHarmony is the Internet's premier relationship service. Founded by nationally known relationship expert, best- selling author and clinical psychologist Dr. Neil Clark Warren, eHarmony is the first and only online relationship site dedicated exclusively to helping serious singles build lasting relationships for life-long love and happiness.

With over 10,000 known marriages to date, eHarmony holds the only industry patent for its unique Compatibility Matching System(TM), bringing singles together using a scientifically-proven set of compatibility principles based on 35 years of research into marital success. eHarmony is a private company headquartered in Pasadena, California and on the Web at http://www.eharmony.com/.

eHarmony Press Contact: ThirdAge Press Contact:
Greg Peverill-Conti Rob Levinson
SparkSource, Inc. 617.350.9962
(781) 274-6061 ext. 226 pr@thirdage.comeHarmony@sparksource.com


Source: eHarmony

CONTACT: Greg Peverill-Conti of SparkSource, Inc., +1-781-274-6061 ext.
226, eHarmony@sparksource.com; or Rob Levinson of ThirdAge, +1-617-350-9962,
pr@thirdage.com

Web site: http://www.eharmony.com/


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