e21corp Expands Global Relationship With InnoCentive to Include Targeted U.S. PR Activities

e21corp Expands Global Relationship With InnoCentive to Include Targeted U.S. PR Activities

Integrated Marketing Communications Company Enhances Client Services

FREMONT, Calif., Jan. 10 /PRNewswire-FirstCall/ -- e21corp, an integrated marketing and communications company with eight offices worldwide, has been selected by InnoCentive to expand the company's current public relations and marketing opportunities. Based on e21corp's success and long experience with new technology-based clients, e21corp will provide InnoCentive with comprehensive corporate consulting, strategy, PR and marketing communications. This further expands on e21corp's current global marketing relationship with InnoCentive in Asia to include public relations in the U.S.

"We have expanded our relationship with e21corp based on their industry knowledge, range of services, contacts and in depth experience in PR and marketing both in the U.S. and Asia," said Ali Hussein, VP of Marketing for InnoCentive. "They understand our business and target audience, and provide a comprehensive, integrated process for delivering key messages to the press and other important audiences."

InnoCentive is the first online, incentive-based scientific network created specifically for the global research and development (R&D) community. Launched in 2001, InnoCentive is an unbiased knowledge broker between major global companies and the worldwide scientific community, enabling them to collaborate and solve difficult R&D problems with a monetary Award. InnoCentive's global clientele represent a broad range of industries including Aerospace, Agribusiness, Chemicals, Energy and Pharmaceuticals. The company currently lists more than thirty corporate clients worldwide, including BASF, Boeing, Dow Chemical, DuPont, Eli Lily and Procter & Gamble.

"InnoCentive will be a significant addition to e21corp's already impressive client list and we are excited to help them raise awareness of the company's highly innovative virtual scientific network," said Joseph Sun, e21corp's CEO. "Today, it's essential for companies to be made aware of the immense pool of scientists available to help solve their toughest problems, and our PR and marketing campaigns will bring this information directly to them."

Since its inception in 2001, InnoCentive's network of registered scientists and researchers have increased to well-over 70,000 participants representing more than 150 countries worldwide.

About InnoCentive

InnoCentive is the first Web-based forum organized to allow global scientists and science-based companies to collaborate as an online community to achieve innovative solutions to complex scientific challenges. InnoCentive is an e-business venture of Eli Lilly and Company, a leading innovation-driven pharmaceutical company. To learn more, visit the InnoCentive Web site at www.innocentive.com.

About e21corp

Founded in 1989, e21corp is a full-service public relations, marketing communications, and web development agency that specializes in helping technology-based companies develop and grow markets both in the US and pan Asian countries through the use of integrated marketing communications programs tailored for each individual client. e21corp offers integrated marketing and communications services that increase visibility, enhance reputation, and drive customer acquisition and retention. Headquartered in Silicon Valley with offices in Los Angeles, Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong, Taipei, and Tokyo, e21corp is uniquely positioned to assist companies in both Asia and the US. For more information about the agency please contact Peter Keep at 510-226-6780, ext. 112 or visit www.e21corp.com.


Source: e21corp

CONTACT: John C. Tran of e21corp, +1-510-226-6780, ext. 154, or
john_tran@e21corp.com

Web site: http://www.innocentive.com/

Web site: http://www.e21corp.com/


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