Efficient Frontier Leads Market by Managing More PPC Marketing Spend Than Any Competing SEM or Advertising Agency

Efficient Frontier Leads Market by Managing More PPC Marketing Spend Than Any Competing SEM or Advertising Agency

Efficient Frontier Closes 2004 With Over $100 Million in Annual PPC Marketing Spend, 7.5 Million Keyword Bids & 40 of Top 400 Paid Search Advertisers as Clients

PALO ALTO, Calif., Jan. 11 /PRNewswire/ -- Efficient Frontier, the leader in data-driven paid keyword optimization services, today announced the company is leading the market by managing over $100 million in annual paid search marketing spend -- more than any competing search engine marketing (SEM) firm or advertising agency. Efficient Frontier counts 40 of the top 400 paid search advertisers as clients and placed over 7.5 million keywords bids in 2004 to emerge as the clear choice for companies spending upwards of $50,000 per month on pay-per-click (PPC) marketing. Unlike rules-based solutions available today, Efficient Frontier treats paid search campaigns as a portfolio of words, and applies Wall Street analytics to select a bid management strategy that will deliver the highest returns.

"We believe in the power of paid search marketing," said Bob Kurilko, vice president of marketing at Edmunds.com. "Efficient Frontier manages the bidding and placement for our account and has really helped us to maximize our overall performance."

Today, top companies like Edmunds.com and Knight Ridder rely upon Efficient Frontier to manage and execute their PPC campaign strategies. Efficient Frontier has distinguished themselves in the marketplace by offering the only paid keyword optimization service that dynamically allocates marketing spend across millions of keywords based on business goals to maximize ROI at any budget level. By introducing this level of automation to the paid search marketplace, Efficient Frontier has emerged as the premier solution for any company looking to manage highly complex PPC campaigns.

"In 2004, we experienced tremendous growth in new customer acquisitions and keyword spend under management," said Ellen Siminoff, president and CEO of Efficient Frontier. "Last year, we placed over 7.5 million keyword bids to prove that our solution is the most scalable in the marketplace. By automating the keyword selection, bidding and management process for the largest advertisers in the space, we have been able to differentiate ourselves and consistently deliver better results."

2004 Highlights

-- Appoints Ellen Siminoff, former founding executive at Yahoo!, as president and CEO.

-- Publicly unveils the Efficient Frontier service, the first highly scalable paid search marketing management service that treats paid search campaigns as a portfolio of words, and applies Wall Street analytics to select a bid management strategy that will deliver the highest returns.

-- Reaches $100 million in PPC spend under management.

-- Named a finalist in the prestigious 8th annual AD:TECH awards in the 'Best Campaign Optimization' category for offering unique new methods that increase lift and response rate to search marketing programs.

-- Hits 5 million keywords under management.

-- Services 40 of the top 400 advertisers in the market based on annual PPC spend.

-- Celebrates two years of servicing some of the company's largest clients.

About Efficient Frontier

Efficient Frontier is the leader in data-driven paid keyword optimization services. The Efficient Frontier service predicts the expected return on all variations of keyword bids and automatically selects the optimal mix to create a reliable and consistent higher rate of return. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across all search engines based on their business objectives and marketing budget. Today, Efficient Frontier manages more than $100 million in annual PPC spend, counts 40 of the top 400 paid search advertisers as clients and manages over 5 million keywords. Headquartered in Palo Alto, California, Efficient Frontier is privately held with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit the company's Web site at www.efrontier.com or call 650-919-2000.

NOTE: Efficient Frontier is the trademark of Efficient Frontier, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

For more information contact:
Emily Brady, Brady Public Relations Chris Zaharias, Efficient Frontier
650.692.6107 or emily@bradypr.com 650.919.2003 or chris@efrontier.com


Source: Efficient Frontier, Inc.

CONTACT: Emily Brady of Brady Public Relations, +1-650-692-6107, or
emily@bradypr.com, for Efficient Frontier; or Chris Zaharias of Efficient
Frontier, +1-650-919-2003, or chris@efrontier.com

Web site: http://www.efrontier.com/


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