Diet V8 Splash (R) Offers Winner of 'The Biggest Loser' Newly Created CDO* Position

Diet V8 Splash (R) Offers Winner of 'The Biggest Loser' Newly Created CDO* Position

* 'Chief Dieting Officer' asked to help develop new flavors, provide 'reality' diet ideas

CAMDEN, N.J., Jan. 14 /PRNewswire/ -- One new job offer is already in the works for Ryan Benson, the newly crowned "Biggest Loser": Campbell Soup Company is offering Benson a one-week stint as "Chief Dieting Officer" representing Diet V8 Splash juice drink.

The new Chief Dieting Officer will be asked to assist the Diet V8 Splash marketing team in determining the most appealing new flavors, as well as consult with Campbell's Center for Nutrition and Wellness on possible diet regimens. Consumers can now follow the eight-day V8(SM) Diet, which is available at http://www.v8diet.com/.

"Like most of America, we've watched the dieting success of 'The Biggest Loser' contestants with great interest as the competition unfolded," said Doug Brand, Associate Brand Manager -- Diet V8 Splash(R). "Ryan demonstrated the amazing commitment it takes to make lifestyle changes in order to improve the quality of his life. We believe that incorporating low calories, great tasting foods and beverages, like Diet V8 Splash, into your diet is an important component of a healthy lifestyle. We think we can gain great insights from Ryan, which is the reason we are extending this offer to him."

Ryan, who lost 122 pounds by exercising and cutting back on calories, will be offered $5,000 and a full-year's supply of Diet V8 Splash in exchange for serving as "Chief Dieting Officer".

Diet V8 Splash juice drinks have only 10 calories per 8 ounce serving, but provide 100 percent of daily vitamins A and C. Four flavors are currently available: Berry Blend, Raspberry Lime, Strawberry Kiwi, and Tropical Blend.

Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauce, beverage, biscuit, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. For more information on the company, visit Campbell's website on the Internet at http://www.campbellsoup.com/.


Source: Campbell Soup Company

CONTACT: John Faulkner of Campbell Soup Company, +1-856-342-3738,
john_w_faulkner@campbellsoup.com; or Lisa Farynyk or Brian Lowe, both of Coyne
PR, +1-973-316-1665, for Campbell Soup Company

Web site: http://www.campbellsoup.com/
http://www.v8diet.com/


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