Celebrity Nursery Designer Wendy Bellissimo and Babies "R" Us Introduce Exclusive Nursery Collections Celebrating Baby and Mama

Celebrity Nursery Designer Wendy Bellissimo and Babies "R" Us Introduce Exclusive Nursery Collections Celebrating Baby and Mama

Designs Now Available Exclusively at Babies "R" Us

WAYNE, N.J., Jan. 25 /PRNewswire/ -- Babies "R" Us is now the exclusive retailer for celebrity nursery designer Wendy Bellissimo's luxurious collection of bedding and nursery accessories, the company announced today. The product lines are now available in more than 200 Babies "R" Us stores nationwide and online at http://www.babiesrus.com/.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050125/NYTU021 )

In response to an impressive celebrity fan base and ongoing consumer demand for Wendy Bellissimo products, Babies "R" Us will offer the exclusive brand at a more affordable price point and wider distribution while still maintaining its superior quality and signature style. The multi-year agreement initially includes Wendy Bellissimo's four luxurious nursery collections with the introduction of additional designs and other product categories moving forward.

"Babies "R" Us is thrilled to offer Wendy Bellissimo's signature products to expectant parents during this exciting time in their lives," said Rick Markee, president of Babies "R" Us. "Together, Wendy Bellissimo and Babies "R" Us make the comfort, convenience and elegance of Wendy's designs even more accessible to Babies "R" Us consumers throughout the country."

Wendy Bellissimo(TM) Collections Currently Available Include:

Vintage Teaberry(TM) -- With luscious fabrics and soothing palettes of greens and pinks, the Vintage Teaberry collection evokes the warm breeze of a springtime garden. Special touches like soft sage velvets and leopard-print accents put a fresh spin on a floral theme for baby girls.

Starlight(TM) -- Whether it's a girl or a boy, little bundles of joy will love spending time in their cozy room. With inspiring words embroidered onto rich pastel fabrics, the Starlight collection will surely lull a baby to a gentle sleep that is filled with sweet dreams.

Sir Leapsalot(TM) -- Cozy chenille in fresh shades of lavender complements the buttery yellow stripes and sprightly gingham patterns in this inspired collection. Sir Leapsalot bounds across an embroidered bumper to kiss his princess in the happiest fairy tale ending.

Vintage Fire Truck(TM) -- A cool retro firehouse can be created for little heroes. The adorable Dalmatian keeps watch over him as he sleeps -- a nostalgic memory of a simpler time. Red gingham accents paired with lush chenille and faux suede will make this nursery as comfy as it is rugged.

"I am so excited about the line that is launching at Babies "R" Us," said Wendy Bellissimo. "The quality and style are astounding and the in-store presentation is exquisite. As a mother of three children, with one more on the way, I understand what new parents want and need for their homes," Bellissimo added. "I am thrilled that through this partnership I am now able to bring my vision to so many of these growing families."

To launch this new venture between Wendy Bellissimo and Babies "R" Us, the company will showcase the collection at various Baby Faires throughout the country and facilitate appearances by Wendy Bellissimo at select Babies "R" Us locations. A Nursery Design 101 booklet by Wendy Bellissimo will also be available in stores.

In addition to Wendy Bellissimo's bedding and nursery merchandise, Babies "R" Us will also showcase her "coffee table" book entitled Nesting: Lifestyle Inspirations for Your Whole Family. The book features advice, anecdotes and imagery for new and growing families.

The entire Wendy Bellissimo collection will retail between $14.99 - $299.99 USD. To view Wendy Bellissimo nursery collections, or to find more information about Wendy and the brand, please visit http://www.wendybellissimo.com/. To purchase these exclusive collections for baby and mama, visit a Babies "R" Us store or http://www.babiesrus.com/.

About Wendy Bellissimo

Wendy Bellissimo has designed and manufactured more than 200 specially designed collections in a little more than seven years. Her experiences of the day-to-day pleasures of motherhood helped perfect her signature style. Comfort, convenience and touchable elegance -- along with limitless imagination -- are the hallmark of Wendy's designs. Between designing nurseries for celebrities, from Kelly Ripa and Cedric the Entertainer to Brooke Shields and Denise Richards, Wendy has authored a best-selling book (Nesting: Lifestyle Inspirations for Your Whole Family) and has appeared in national media, including "The Oprah Winfrey Show" and People Magazine.

About Babies "R" Us

Babies"R"Us is the nation's premier baby products retailer and specialty store chain and a leader in the juvenile industry. Since opening its first store in Westbury, NY in early 1996, the company has grown to more than 200 locations nationwide. Babies "R" Us features a wide selection of products for newborns and infants, including: cribs and furniture, car seats, strollers, formula, diapers, health and beauty aids, bedding, clothing for preemies through size 48 months, toys, and plenty of gift ideas in store and online at http://www.babiesrus.com/.

This press release contains "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. All statements herein that are not historical facts, including statements about our beliefs or expectations, are forward-looking statements. These statements are subject to risks, uncertainties and other factors, including, among others, those set forth in our reports and documents filed with the Securities and Exchange Commission (which reports and documents should be read in conjunction with this press release). We believe that all forward-looking statements are based upon reasonable assumptions when made; however, we caution that you should not place undue reliance on these statements. Forward-looking statements speak only as of the date when made, and we undertake no obligation to update these statements in light of subsequent events or developments. Actual results and outcomes may differ materially from anticipated results or outcomes discussed in forward-looking statements.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050125/NYTU021
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN#9
PRN Photo Desk, photodesk@prnewswire.com
Source: Wendy Bellissimo; Babies "R" Us

CONTACT: Meredith Cammaker of BNC, +1-212-253-4646, mcammaker@bncpr.com;
or Nicole Patzer of Babies"R"Us, +1-973-617-5900, patzern@toysrus.com

Web site: http://www.babiesrus.com/
http://www.wendybellissimo.com/


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