Kenexa Recognized by League of American Communication Professionals for Publicity Campaign

Kenexa Recognized by League of American Communication Professionals for Publicity Campaign

- Campaign Successfully Created Awareness of Kenexa Selector in 2004 -

WAYNE, Pa., Jan. 25 /PRNewswire/ -- Kenexa(R), a global leader in innovative human resource solutions, today announced that it has been recognized by the League of American Communication Professionals (LACP) as the Gold winner of the 2004 Magellan Awards in the Publicity Campaign Competition. LACP acknowledged Kenexa and its public relations agency of record, The Devon Group, for its media campaign initiated in Spring 2004 that created awareness of its pre-employment assessment offering and best-of-class online solution, Kenexa Selector(TM).

The media campaign demonstrated how pre-employment assessments used during the candidate screening process improve hiring and ensure that companies recruit high-potential talent. The media campaign resulted in an Associated Press article that appeared in more than 3,000 publications across the United States.

Rudy Karsan, CEO of Kenexa, shared, "The wrong hire can result in costly financial ramifications for organizations, so the media campaign served as an educational vehicle on how the right assessment approach can create greater hiring efficiencies. The end result underscored the business benefits of partnering with Kenexa and increased interest in our offerings among global organizations."

Kenexa Selector is Web-based and a fully hosted ASP solution that provides accurate performance predictions for hourly, sales and managerial positions. Kenexa Selector is used to improve individual performance and retention significantly by selecting the high-potential candidates best suited to the daily requirements of the job. Kenexa Selector is a fast, fair, reliable tool to help companies select and promote its ideal candidates.

The 2004 Magellan Awards Publicity Campaign Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 300 entries were submitted, so competition was exceptionally tough. Projects were judged in peer-level competitions. A complete roster of 2004 Magellan Awards picks can be viewed at http://www.lacp.com/2004magellan/competition.htm.

About Kenexa

Kenexa provides employment process outsourcing, employee research, including behavioral assessment and employee surveys, and software to help companies hire and retain a more productive workforce. The Company's enterprise software solutions automate the entire employee lifecycle, enabling organizations to source, screen, assess, measure and engage top-performing employees.

Headquartered in Wayne, Penn. (outside Philadelphia), Kenexa employs 500 people worldwide. Its growing client base includes more than 100 of the Fortune 500, and in 2003 Forbes Magazine named Kenexa to its highly competitive "Best of the Web" listing. More information about Kenexa and its global locations can be accessed at http://www.kenexa.com/.

Note to Editors: Kenexa is a registered trademark of Kenexa Corporation. Other product or service names mentioned herein are the trademarks of their respective owners.


Source: Kenexa Corporation

CONTACT: Sarah Teten, Kenexa, +1-800-391-9557, sarah.teten@kenexa.com;
or Shannon Sullivan, The Devon Group, +1-732-542-2000, Ext. 16,
shannon@devonpr.com, for Kenexa

Web site: http://www.lacp.com/2004magellan/competition.htm

Web site: http://www.kenexa.com/


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