It's Toga Parties, Greek Games & 24-Hour Open Bars as National Lampoon Launches New Tour Division
It's Toga Parties, Greek Games & 24-Hour Open Bars as National Lampoon Launches New Tour Division
LOS ANGELES, Jan. 25 /PRNewswire-FirstCall/ -- Sure, Chevy Chase always seemed to find disaster in its string of Vacation movies, and John Belushi led the quintessential Road Trip From Hell in Animal House. Instead, National Lampoon Inc. (OTC BB: NLPN) would prefer to evoke the image of master party organizer Van Wilder as it rolls out its new division, National Lampoon Tours. The most widely recognized brand in comedy, whose mission has always been first-class entertainment, is now offering college students all-inclusive packages to the most popular Spring destinations, seeking to make National Lampoon equally synonymous with a first-rate vacation.
"We've eliminated the fear and mystery of booking Spring Break," says Jason Hollander, a young adult marketing expert appointed as executive vice president of the company's new travel division. "We know what we're doing. And we know that student travelers want to be pampered, they don't want to be treated like cattle, and they want to get a lot for their money, or maybe their parents' money. In any case, we want to offer a Spring Break experience worth remembering, and even repeating."
Promising the ultimate in Spring Break trips, National Lampoon Tours has created all-inclusive experiences with all the components of a good time: great meals, live music, theme parties, professionally produced entertainment... and did we mention the 24-hour open bar? The brand's first two offerings for Spring Break '05 focus on North America's hottest destinations, Las Vegas and Cabo San Lucas:
* Las Vegas: National Lampoon has teamed with the classic Plaza Hotel and
Casino in the heart of downtown Las Vegas, as well as renowned event
promoter John Lewis Promotions (responsible for the largest parties at
The Palms), to create an unprecedented, all-inclusive student tour
package to Las Vegas. Highlights of the 21-and-over, four-night
package include three meals daily, access to a 70,000-sq.-ft. rooftop
beach club, 24-hour open bar, and world-class entertainment nightly
(Toga Party, Greek Games, Pajama Jam and more). Professional gamers
will also host a Gaming Academy where students can learn, play with the
best, participate in the College Poker Tournament and earn redeemable
"points" while spending their dough in the casino. Says Lampoon's
Hollander, "If they've never been to Vegas, or even if they have,
they'll come back and know how it works." Packages start as low as
$279; affordable airfare from 30 cities also available.
* Cabo San Lucas: Hosted on the beautiful Baja Peninsula, these four- and
seven-night packages (for those 18-and-over) offer an "upscale Spring
Break National Lampoon-style." Striking a balance between wild &
civilized, fun & safe, Cabo is the setting for a perfect
south-of-the-border adventure. With accommodations at the Cabo Las
Flores and Costa Real Cabo hotels, it's a short walking distance to the
hottest bars, clubs and restaurants. Daily happy hours, parties and
beachside activities await student travelers right after getting off
the courtesy shuttle bus (and isn't that how it should be?).
Leading the charge for National Lampoon Tours is Hollander, a veteran in the college and young adult marketing business, who previously ran College Marketing Associates, a full-service marketing agency serving the 18-24 demographic. Hollander's business was the dominant operator in Cabo San Lucas for fourteen years, developing excellent relationships there by educating college vacationers how to behave themselves south of the border. Prior to that, he founded 28th Street, a college magazine and publishing firm based in Los Angeles. During this time he was named "Young Entrepreneur of the Year" by the U.S. Small Business Association.
"I'm thrilled to be joining a team of creative folks who are committed to offering young people the very best entertainment experiences possible," Hollander said. "National Lampoon has been a staple in college dorm rooms for decades, and this new division is a great expansion of the brand."
National Lampoon Tours can be booked by calling toll-free (877) 4NLTOURS or via the web at www.NationalLampoonTours.com.
**Digital artwork available upon request.
National Lampoon, Inc. is active in a broad array of entertainment segments, including feature films, television programming, interactive entertainment, home video, audio CDs and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. The National Lampoon Network serves over 600 colleges and universities throughout the United States. The network reaches as many as 4.8 million students, or nearly one in four of all 18 to 24 year old college students. In addition, the Company operates a humor website, www.nationallampoon.com, on the Internet. The Company has four operating divisions: National Lampoon Network, Entertainment Division, Publishing Division and Licensing Division.
Forward-Looking Statements
This press release contains forward-looking statements, which are based on the Company's current expectations, forecasts and assumptions. In some cases forward-looking statements may be identified by forward-looking words like "would," "intend," "hope," "will," "may," "should," "expect," "anticipate," "believe," "estimate," "predict," "continue," or similar words. Forward- looking statements involve risks and uncertainties which could cause actual outcomes and results to differ materially from the Company's expectations, forecasts and assumptions. These risks and uncertainties include risks and uncertainties not in the control of the Company, including, without limitation, the current economic climate in the United States and other risks and uncertainties, including those enumerated and described in the Company's filings with the Securities and Exchange Commission, whose filings are available on the SEC's website at Sec.com. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
For further information, please contact: Media, Allison McGuire Young, +1-310-248-6120, amcguire@bwr-la.com, or George Cabico, +1-310-248-6177, gcabico@bwr-la.com, for National Lampoon, Inc.
Source: National Lampoon, Inc.
CONTACT: Media, Allison McGuire Young, +1-310-248-6120,
amcguire@bwr-la.com, or George Cabico, +1-310-248-6177, gcabico@bwr-la.com,
for National Lampoon, Inc.
Web site: http://www.nationallampoontours.com/
http://www.nationallampoon.com/
-------
Profile: intent
0 Comments:
Post a Comment
<< Home