Webcast Alert: PR Newswire Audio Conference: Leveraging Search Engine Strategies for Greater Impact in Your Public Relations Programs

Webcast Alert: PR Newswire Audio Conference: Leveraging Search Engine Strategies for Greater Impact in Your Public Relations Programs

NEW YORK, Dec. 10 /PRNewswire/ -- PR Newswire will host an audio conference entitled, "Leveraging Search Engine Strategies for Greater Impact in Public Relations" Programs on Tuesday, December 14th at 3:00PM EST.

Since the advent of the Internet, the opportunity for PR practitioners to target their messages directly to consumers, influencers, and investors has grown exponentially. Today, the real power of the Internet lies in its search engines. The ability for search engines to connect media, consumers, customers, stakeholders and influencers -- or "pre-qualified" audiences -- directly with the content they seek offers the PR industry a much untapped, but extremely effective means for delivering information to those people most likely to act. This session will focus on how professional communicators can gain better brand visibility, increase Web site traffic, stand out against the competition and further sales strategies through search engine visibility techniques.

Moderated by:
David Berkowitz, Director of Marketing, icrossing

Speakers:
Denise Garcia, Principal Analyst, Media & Advertising, Gartner G2
Michelle Horowitz, Vice President, Content Development, PR Newswire


Steve Rubel, Vice President, Client Services at CooperKatz & Company, and author of the Micro Persuasion blog

Ben Silverman, Editor, eReleases' PR Fuel, and Contributing Editor for FindProfit.com

When: Tuesday, December 14, 2004 @ 3:00 p.m. ET

Where: http://www.videonewswire.com/event.asp?id=26044

How: Live over the Internet -- Simply log on to the web at the
address above.

About PR Newswire


Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 10 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), NewsPrompt(TM), Search Engine Visibility (SEV) and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London.

Minimum Requirements to listen to broadcast:

The Windows Media Player software, downloadable free from http://www.microsoft.com/windows/windowsmedia/EN/default.asp and at least a 28.8Kbps connection to the Internet. If you experience problems listening to the broadcast, send an E-mail to: webcast@multivu.com.

Audio: http://www.videonewswire.com/event.asp?id=26044
Source: PR Newswire

CONTACT: Rachel Asche, director of public relations of PR Newswire,
+1-212-282-1929, rachel.asche@prnewswire.com

Web site: http://www.prnewswire.com/


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